us about yourself and how you landed up as the founder of iDream?
I ran away from my academics very young. I was not interested
in academics and I wanted to be in films. I took up the marketing
job with BATA, as it was the only thing available for the people
who completed their 12th grade. I was there for three years. After
that I wanted to leave BATA, as that was the only a way to start
working. After that I started working in Trikaya (an advertising
agency). I did some freelance jobs. My first freelance job was
literally of a pot girl. That is organizing tea and coffee. Then
I joined the film division of Trikaya. I worked there for two
years. Then I joined Dev Benegal, where I did documentaries, corporate
films and ad films. And I was a line producer (associate producer)
for the feature film 'Split Wide Open'. After that I joined iDream.
Actually, I named iDream. We started commissioning films. We also
acquire films for distribution. I act as producer for iDream.
Earlier, iDream distributed the films Monsoon Weddeing and Mitr.
'16 December' is our first production venture.
did you coin the name iDream?
named it just like that. To achieve big things in life, you have
to dream big.
are the other films you are doing?
are also doing the film 'Agni Varsha' (featuring Jackie Shroff,
Nagarjuna, Prabhu Deva). We completed this film and would be releasing
it soon. We are doing a film 'Jajantaram Mamantaram' based on
'Gulliver Travels'. We are doing another film 'Tareekh' directed
by Khalid Mohammad. '16 December' is our first production venture.
us about '16 December'
backdrop of the film is about the surrender that happened on 16th
December 1971 between Pakistan and India. That's how the Bangladesh
was born. But the main plot of the film is done in a detective
thriller style. There are these secret service agents, who have
the project to work on. They keep unfolding the things with clues
and how at the end it all comes together and someone is taking
revenge on India. It's a very fast paced film. There is no time
for the audiences to stop and think. It's a very complicated story,
which is told in a very simple way. When you see it, you will
understand it. The film's USP (Unique Selling Proposition) is
the script. It has got a very tight script. There are lots of
good special effects in it. It has the authenticity with which
it has been shot (the execution) makes you feel that its real.
did you pick Mani Shankar?
We were meeting a lot of people to start off with. iDream has
the policy of encouraging new talent in terms of crew and cast.
We had a meeting with Mani Shankar to discuss about something
in the future. It was not about starting film. In that meeting
itself, this film was born. We told him the parameters that we
want the film in. He wrote the concept and came back to us. We
approved it. It was great from the start.
many days the film took to be made?
postproduction took very long, as it had lots of special effects.
The film was shot for 20 days a month for 6 months.
film sounds slick. How are you targeting masses?
have already targeted them. As we are speaking, the first show
is going on. We have the people sitting in different cities in
theaters for the first show. The feedback we are getting is that
the masses understand the film. We never doubted that masses wont
understand the film. There are lots of action sequences, which
would be liked by the masses. I think, when we say masses we tend
to underestimate them. The masses are very intelligent people.
This film does not insult the intelligence of the audience.
territory you think '16 December' would be well received?
do not have any biases. For example there are no gender biases
in the film. There is no hero or heroine. Everyone behaves in
the same way. Same way, we feel that the tastes are equal to all
territories. It applies equally well to all the territories.
are dealing with Pakistan in this film. Did you take any precautions?
made sure that there are going to be no controversies, because
we are not interested in that. That's not why we are making the
film. We are making the film, because we have a story to tell.
Everything in the film is fact-based.
is producing 3-4 film at a time. How do you make sure that you
the reason why we don't look into the nitty gritty of the production
issues. What we do is sit on the budget and approve it and then
commission the project. And the executive producer for our films
is normally the director's office. The director's office handles
everything. This is the Hollywood kind of filmmaking and it is
very much organized. We work only with bound scripts.
are making so many films. How do you manage finances?
have a corporate fund (SSKI Group, Mumbai). From there we allocate
the money to each project.
is your team size at iDream?
a very small team. We have one MD. One person is there to look
after production. Another one for distribution. Third one for
marketing. In addition to that, we have one assistant, one accountant
and one peon. The total team size is 7.
did the name idlebrain.com sound to you?
your brain is idle, log on to idlebrain.com. You get the information.
This is what I interpreted when you told me the name idlebrain.