Jackpot for Anand buyers

95 lakhs share for 50 days in twin cities
Sekhar Kammula’s Anand became the surprise super hit in twin cities by collecting Rs. 95 lakhs in 50 days. It collected a share of 62 lakhs in 5 weeks. The upsurge in collections is due to its run in 13 theaters in 7th week in twin cities.

Nobody bought Anand for 5 lakhs MG for Nizam before release
There is an interesting story behind Anand film. Producer Sekhar Kammula offered Anand to entire Nizam territory for 5 lakhs on MG basis (MG basis means that the producer and distributor would share the amount it collected beyond 5 lakhs by 50/50). Nobody dared to buy it even after 11 preview shows. Sekhar Kammula released the film on his own. After getting the hit talk, Sekhar sold the rest of Nizam and held the rights of twin cities to himself. And in 50 days, this film collected around 95 lakhs of share. If somebody bought Anand before the film’s release for 5 lakhs on MG basis, he would have minted a profit of 45 lakhs, which is 9 times the investment in just 50 days.

Return on investment is 1:3.5
In all other areas, the buyers who bought Anand film at a throwaway price got Rs. 3.50/- profit on every rupee they invested. On the whole, Anand film stood as a big moral support and is giving confidence to the new film directors who want to make sensible films.