March 26, 2007
Hyderabad

Press Note

India’s largest private FM network BIG 92.7 which offers complete entertainment to Hyderabadis has emerged as the leading FM station in the city in a short period of six months since its inception.The findings are a result of the continuous listenership tracks undertaken by Indica Research Consumer Insights Pvt. Ltd wherein BIG 92.7 FM –Hyderabad has been adjudged as the No.1 station amongst SEC ABC and youths.

This listenership track has been undertaken during the period February-March 2007 across 400 respondents, households belonging to SEC A-E, 15-34 yrs (Male & Female) and FM listeners in Hyderabad.

According to the study the key findings were:

• 56% of Hyderabad’s youth listens to BIG FM everyday
• 89% of Hyderabad’s youth listens to BIG FM every week
• Over 50% of Hyderabad listens to BIG FM everyday
• Male 25-34: 57% of the TG (Target group) listens to BIG FM everyday
• Female, SEC AB: 57% of the TG listens to BIG FM everyday

Mr. V Ravi, Managing Director, Indica Research Consumer Insights Pvt. Ltd said, “The findings for BIG 92.7 FM in Hyderabad have been quite commendable. The brand has been successful in getting people to try it out while the content has allowed the Station to not only hold on to the listeners, but also become one of their favorites, in a market where there are other established FM players. All this, in a short period of six months”.

Speaking on the Hyderabad Station’s success, Ashwin Padmanabhan, Station Head-Hyderabad, BIG 92.7 FM, said “It is our genuine native flavor that has helped us find local connect and gain much popularity amongst our listeners. The BIG 92.7FM RJs, are true local-ites who cater to the ‘Hyderabadis’ perfectly. Our content and delivery, music and tone are all aspects that appeal to the contemporary Hyderabadis”.

The consumer feedback study stressed on factors such as local connect through lingual flavor, content that speaks on behalf of the consumer, appeal in RJs’ and ‘on air’ personalities. BIG 92.7 FM is the undisputed No.1 youths favorite Radio Station in Hyderabad.

BIG 92.7 FM is part of Adlabs Films. Ltd. The Station is poised to create history with its pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country.

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