Tell us about your background?
I was born in Medak on 8th February 1952. I completed M. Sc.
in Chemistry in 1972. I worked as Chemistry lecturer in Osmania
University till 1977. I cleared civil services exams in 1977
and I was conferred with IAS in 1984. I completed MA in Telugu
literature while on service in year 2000.
show lot of interest in promoting Telugu arts and culture.
What is the reason?
I have flair for arts, literature, sports and social service.
I strongly believe that an IAS officer can influence youth,
students and kids by his way of doing things and by giving
messages. People do listen and follow IAS officers if they
are known for credibility and worthiness. I have been officially
associated with these services for the past 15 years. It gives
me immense satisfaction as people get influenced in Telugu
arts and literature.
us about various positions you held at FDC?
I was the commissioner for FDC in 1995. I served as MD for
the year 1999. I have been serving as MD again for FDC (Film,
TV and Theater Development Corporation) since 2004.
do you think is the reason behind the bad state of Stage Theater
There is no demand from public for Theater. The quality of
production is also gone down. Stage Theater is a collective
activity that needs 20-40 team members. Since there is no
income in Theater most of the people take it as hobby.
started a program called Rasa Ranjani to promote Stage Theater
with the blessings of Devulapally Ramanujam. One has to purchase
ticket to watch these stage plays. We have two days of Rasa
Ranjani for every month in Ravindra Bharati. The attendance
is rather poor. It is anywhere in between 20 to 80 patrons
per show. I am not happy with the situation. Quality needs
to improve. Writers are not coming up with good themes. The
talented writers prefer TV or films to Stage Theater.
started Nandi Natakosthavam around 6 years back to encourage
Stage Theater. Because of the encouragement given by the Government
through Film, TV and Theater Development Corporation, there
are around 221 active samajams in AP today. Now a days, stage
plays are being performed only during Nava Rathrulu.
if you look at the number of students in Department of Theater
Arts in prestigious institute like Osmania University and
Telugu Viswa Vidyalayam, the number is in single digit. There
is still life in Stage Theater and Drama. We need to rejuvenate
are the preparations going on for 14th International Children's
We are making this event to happen in a dynamic way. We identified
certain bottlenecks and providing environment for smooth conduction
of Film Festival.
FDC is providing many facilities for children film makers,
children films made in Telugu are not reaching children as
they do not have entertainment kids' lookout for?
We are giving entertainment tax exemption for all children's
films. We are also implementing strictures to the cinema halls
to make it a point to allocate theaters to children's films.
The education department is making sure that the school authorities
screen these films to children.
about making films in entertaining way by including sugar
coated education in them? Most of the Telugu children's films
made these days are not attracting the target children?
Yes. I do agree with it. That trend has to go.
you have any message to the visitors of idlebrain.com?
Whatever you take up, do it with commitment. Make your personality
reflected through the work you do. It is the deeds, not words
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