Hyderabad
September 30 , 2006

Dasari criticized the attitude and selfishness of big heroes and directors in current film industry at a function organized in Club Jayabheri to appreciate Bommarillu success.

Producers: Some of the producers are paying 10 - 15 crores as remake rights to blockbusters in other languages. This is very unfortunate. At one point of time Telugu film industry had upper hand over Hindi films when people like LV Prasad made Hindi films.

Directors: I made Sardar Papa Rayudu in 28 days. It took me 32 days to make Premabhishekam. But some directors these days are taking over 200 days to shoot a film and they are exposing 2 lakh feet negative which is atrocious.

Heroes: I bought the Krishna territory rights of NTR’s Sardar Papa Rayudu, which was also directed by me. Due to certain issues none of the main theaters in Vijayawada were available for the release of Sardar Papa Rayudu. Then I was forced to release that film Venkateswara theater in Bandar Road. Venkateswara theater was considered as a second theater with movies playing for a week. Fans of NTR approached NTR and complained him that Dasari released Sardar Papa Rayudu in a bad theater. NTR responded to them that his role ends when he finished acting in the film. The theater issue would be in the hands of producer and distributor. He asked fans not to come back with such issues. That was the nobility of great actor NTR. Sardar Papa Rayudu went on to run for 175 days in the same Venkateswara theater.

But heroes these days select theaters themselves. They also dictate the exhibitors and distributors to run their movies for 100 days and 200 days.

It is high time that heroes, producers and distributors mend their ways and work towards the common goal of making Telugu film industry a better place.