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15th
December 2004
The
attractive hoarding Nagarjuna's MASS (Dammunte Kasko) at Begumpet
attained the distinction of the biggest outdoor film hoarding
ever in India. This hoarding's height is 60 feet and width
is 50 feet. The total area is 3000 square feet. The vinyl
cost for this hoarding is approximately Rs. 75,000/-. The
advertising cost for this spot is approximately 4 and half
lakhs of rupees per month. MASS is releasing all over the
world on 23rd December. Spending such an extravagant amount
for a hoarding might sound crazy, but it is justified for
films like MASS, which has such a huge business potential.
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