26th April 2005

Reliance Infocomm in a unique high technology multi-city videoconference today announced, that it has joined with the producers of the new movie 'Mr. Errababu……Intermediate 5th year' featuring Tollywood Hero Sivaji and debutant Heroine Ms. Roma. As per this association, the Reliance India Mobile customers across the country will be able to watch trailers, download wallpapers of their favorite stars of the movie through the data application suite R World. The video conference was held today at the state of the art Reliance Web World at Banjara Hills connecting journalists across 6 cities i.e.., Hyderabad, Visakapatnam, Vijayawada, Rajahmundry, Tirupati and Bangalore for an interaction.

A section under "Hot N New" in R world showcases "Mr. Errababu" with links such as 'plot', 'win prizes', 'wallpapers', 'Team', 'Trailers', related to the movie. The participants of the contest in R World can get to meet the stars of the movie, "win prizes" in the form of tickets to the movie, audio CDs & cassettes. This initiative is being promoted though various outdoor activities like hoardings across AP, kiosks at select cinema theatres and at Reliance web worlds, SMS to subscribers etc.

"Reliance Infocomm is happy to associate with yet another telugu movie under its innovative film promotion platform Showtime" said Mr. R Balchandran, CEO - AP Circle, Reliance Infocomm Ltd. "This initiative has been possible due to the capabilities of our advanced CDMA 2001 1x technology, which enables us to provide high-speed data applications like R-World. Thus, Show Time provides a high technology but easy access platform for our customers to enjoy entertainment, as well as a panorama of exciting engagements like contests with the world of show business" He added.

"We are happy to have partnered with Reliance in this unique initiative that enabled us to use the Broadband technology to interact with our audience. Using their hi-end video conferencing facility, they have made it possible to connect with viewers across six cities simultaneously, which is simply amazing," said Sunil Chalamalasetty - producer of Mr. Errababu.

RIM Show Time is a platform that offers newer opportunities to customers to engage and interact with celebrities, participate in exciting contests and win prizes. Over the last one year, Reliance India Mobile has associated with major box office hits such as Koi Mil Gaya, Kal Ho Na Ho, Veer Zaara, Munnabhai MBBS, Mujhase Shaadi Karogi, Dhoom, Mroning Raga, Swadesh and the latest movie Waqt. Waarish (Bengali), Virumandi (Tamil), Gharshana (Telugu), and Bisi Bisi (Kannada) are some of other regional film promoted.