Hyderabad
September 24, 2008

Success alone is the yardstick in any commercial field. It is completely applicable to the tinsel world. Seenu Vytla, the hatrick director of the current years, almost turned into a forgotten or insignificant name in the wake of nonperformers at the box office after his blockbuster Anandam. He regained the last glory with hilarious Venky film with Ravi Teja. Then he had a setback again and came back with vengeance with Dhee (2007), followed by Dubai Seenu (the same year) and latest Ready (2008). This hatrick victory placed Seenu Vytla on a par with topmost happening directors SS Rajamouli, VV Vinayak, Trivikram and Puri Jagannath. Today (Sep 24) is his birthday. Idlerbain.com wishes Seenu Vytla - Many happy returns of the day and many more hits in his kitty.

King of Comedy
Right from the beginning of his career, Seenu Vytla followed a separate style of his own. That is giving comedy a kingly treatment. His entertainers mostly attracted the family audiences, who are a taboo in theatres due to commercial reasons like high ticket rates and thriving piracy market. For almost all of his films, hits or flops, mouth publicity remained the most effective tool, more than any other director. It shows that Vytla unleashed powerful influence on the audience that they talk about it. The more a director is talked about, the higher and higher his elevation would be.

A big Collision (DHEE)
When his film Dhee was launched, nobody expected that it would change the path of Tollywood direction, say, in a revolutionary manner. Though the film almost was finished to its shooting, a powerful doubt prevailed that the film won't be releasing at all. Everybody in the industry and the audience forgot that there was a film like Dhee. But, Vytla was desperate to see his efforts on the screen. "I was not at all concerned about the film's result. Just I wanted to see it releasing. That's all," with this inferno-like conviction, he took the avatar as producer himself, behind the screen. Almost shelled down a square Rs. 3 crore. The film got released in peak Summer 2007. For the first one week, the talk was rather slow, but the days followed witnessed hectic mouth publicity. To be truthful, there is not even a single audience who had not liked the film. It ran for a full 100 Days.

Comedy as King – Authoring a new trend
Vytla treated comedy as a character by itself, most important that without it there was no film at all. This trend of "Comedy as King" changed the course of action for many a director. In fact, the hero in Vytla's films is just a character, one among the characters, how big he may be. Apart from stuffing the film with all the other ingredients of a commercial entertainer, he retained special place to comedy. With the audience still were fresh with Dhee's entertainment, Vytla came out with another blockbuster Dubai Seenu. The audience surged to the theatres once again purely based on mouth publicity.

Comedians as Demigods
Coming to Ready, the audience, in fact, waited for the film with huge expectations. Vytla seems to have taken extra care about the music department. The movie was a stupendous hit and might in all probability be the No. 1 in the Hit-list 2008, though three more months go. Such was the roaring response to it! Highlight of Vytla's trend is that it always puts the hero in a safer zone, as there will no scope for him to generate any expectations in public. The audiences are just concerned about the hilarious comedy. But, Vytla made Brahmanandam the demigod of modern comedy, where a carry-forward style of this particular character of him, is applauded time and again. The guts of Vytla stand for commendation as he is into the making of a hilarious comedy with none other than top star Nagarjuna. Call it an adventure or experiment, it can be shouldered by one and only Seenu Vytla.

Priyadarshan of Tollywood
A closer look at Vytla's trend will bring one to think of Bollywood's King of Comedy, Priyadarshan, whose heroes are just characters, say unforgettable characters. When he starred Akshay Kumar in Heera Pheri, the audience voted for the film for its comedy and clapped for the role done by Akshay Kumar. But, that was the true commercial beginning and bedrock of Akshay Kumar in the later years. By the time the duo was into the making of Bhool Bulaiya (2007), Akshay Kumar's remuneration touched tens of crores of rupees. Seen from this genuine comparison, all generation heroes have already started running after Seenu Vytla. This way, Vytla has come to forge ahead a dynamic wave of hilarity in Tollywood. Hail, King of Comedy!