26 February 2009

Cinema is not just a medium of entertainment for Telugu people; it’s rather a part of celebration and a way of holidaying.

Majority of television viewers in Andhra Pradesh browse the channels for movies of their choice. Zee Telugu claims a great chunk of the choicest movies of their audience.

Truly a New Light
Zee Telugu brands itself as “kotta velugu”, a Telugu phrase that conveys the meaning “new light”. In mere 36 months, Zee Telugu- the first southern regional channel from Zee family soared high on popularity charts and proved how creative ideas, constant innovation and a feel for popular taste could usher in a radical change in viewership patterns.

Identifying the pulse of the audience, reaching to its interiors is what Zee Telugu is all about. Committed personnel with full of zeal, energy and efficiency are what made ZEE the ultimate viewers channel.

Contemporary Telugu Cinema & Genre
In India, Telugu Cinema’s potential succeeds the markets of Tamil and Hindi Cinema.

In India, more than one-fourth of movie houses, 2800 theaters out of 8000, are located in Andhra Pradesh. 250 films go on to floor every year and around 200 are released every year in Theatres. This passion for cinema crossed the geographical boundaries and the Telugu Cinema is one of the best mediums of entertainment abroad.

Apart from commercial hits, one can find a good number of Telugu movies released in a year, either as trend-setters or as cultural earmarks.

TV is no longer a small screen
Gone were the days with cinema-type concave screens and conventional convex TV sets. Thanks to the advanced projection systems and high-definition facilities, the ease of watching shows has been progressed drastically.

Viewers are taking advantage of their leisure by settling back in their living rooms for their favourite stuff on TV.

Blockbusters on Zee Telugu
With many blockbuster movies to its credit, Zee Telugu is aiming for wholesome entertainment. This calendar year, ZEE reserves rights to entertain its audience with 33 movies out of 40 well-presented movies, comprising twenty-four blockbusters.

Having said that, now ZEE Telugu can air a great range of Telugu films, especially blockbusters, from recent successes to all-time hits.

“We are delighted to have such a strong library to serve our esteem viewers in this year. These movies will help us to get more delighted viewers which will in turn will help the channel base and penetration to grow” says Sanjay Reddy , CEO Zee Telugu.

List of movies acquired by Zee Telugu to be telecast in 2009.

• Kotha Bangaru Lokam
• Paandurangadu
• Vinayakudu
• Krishna
• Ashta Chamma
• Gorintaku
• Bhadradri
• Ready
• Krishnarjuna
• Nenu meeku thelusa
• Okka Magadu
• Bujji gadu
• Ontari
• Navavasantham
• Sasirekha Parinayam
• Swagatham
• Bhale Dongalu
• Victory
• Kantri
• Surya S/o Krishnan
• Sidhu from Sikakulam
• Tulasi
• Avakai Biryani
• Maisamma IPS