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Audio launch - Toss
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June 18, 2007

Audio of Raja’s latest film Toss in the direction of Priyadarshini Ram was launched by CM YS Rajasekhara Reddy at his chamber today morning. Prasad Devabhaktuni (Vasudeva Realtors) bought the first cassette from YSR by paying one lakh rupees. The amount of 1 lakh in turn was later donated to CM’s fund. YSR also watched the trailers of Toss on this eve.

The unit arranged another release function today evening at Prasads multiplex for the press and other dignitaries. This function was attended by VV Vinayak, Lagadapati Sridhar, Raja, Kamna Jetmalani, Neelakanta, B Gopal, Dev Amar, Prasad Devabhaktuni, Basi Reddy, Rajendra Kumar, Vidya, Ramya, Priyadarshini Ram, Ravi Varma, Vijaya Lakshmi etc.

Speaking on the occasion director Ram said, “I worked in advertising field for over 20 years. Telugu film industry encouraged me. Manodu gave me recognition though it did not do well commercially. I got Nandi award for Toss. Mani Sharma gave extraordinary music for Toss.”

K Basi Reddy (Digi Quest) said, “The cameraman of Toss used our Viper Film Stream camera for the first time. It gave magnificent results. We bought the camera for 3 crores and added ancillaries to the tune of 4 crores. It is nice to see that creative people like Ram using our camera for the best output.”

Hero Raja said, “Director Ram is my inspiration. People have seen me only in soft roles so far. Toss will give me mass image. Ram presented my character in an excellent way. I am confident of the success of this film”

Producer Dev Amar expressed his confidence about film’s success and said that it gives him immense satisfaction to use big technology like Viper Film Stream camera for the first time.

Toss links:
Photo Gallery
Press Meet
US schedules

Photo Gallery (photos by G Narasaiah)
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