Kota Prasad (son of Kota Srinivasa Rao) expired in a bike accident 20 June 2010 evening Hyderabad. Kota Prasad acted in a film titled Siddham last year and it was directed by JD. He was travelling towards Shamshabad taking outer ring road when the accident happened. Telugu film personalities visited Kota Sreenivasa Rao’s place to convey their deepest condolences.