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Launch - Alludu
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29th May 2004
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A Bharati presents
Sri Bharati Enterprises

Cast: NTR, Ramya Krishna, Trisha, Genelia, Suman, Kota Srinivasa Rao, Sarath Babu, Brahmanandam, Ali, Chalapati Rao, Krishna Bhagawan, Charan Raj, Rajiv Kanakala, Dharmavarapu Subramanyam, Kanchi, Ram Lakshman
Dialogues: Rathnam
Cinematography: K Ravindra Babu
Music: Devi Sri Prasad
Art: Anand Sai
Fights: Vijay
Editing: Kotagiri Venkateswara Rao
Lyrics: Veturi , Chandrabose, Sahiti
Choreography: Lawrence, Raja Sekhar, Ashok Raj & Brinda
Story: K Vijayendra Prasad
Screenplay: K Vijayendra Prasad, Rathnam & Sai Vidyardhi
Direction: Vara Mullapudi
Executive producer: A Raghunadha Reddy
Producer: Giri

NTR has taken magnanimous decision of compensating the buyers who lost money in distributing NTRs last film Andhrawala. He would be acting in Alludu film that is being made by Giri who produced Andhrawala and this film would be given at reasonable prices (just selling film at the cost of production) to the same distributors so that they can get smile back on their faces.

Hot heroines Genelia and Shriya are playing main female leads. Noted actress Ramya Krishna would be donning a Atha (aunt) role for the first time in her career. She acted as heroine and item song girl in the past. But for the first time she is doing a character actress in this film. Vara Mullapudi, son of veteran writer Mullapudi Venkata Ramana (of Bapu-Ramana duo) would be making his debut as Telugu film director with Alludu. Devi Sri Prasad is scoring for NTR for the first time.

Muhurat of Alludu was held at the office of Bharati Enterprises on the morning of 29th May 2004. Three of NTRs directors did the honors. B Gopal clapped the opening shot. VV Vinayak switched on the camera. SS Raja Mouli directed the first shot.

Synopsis of Alludu:
Bhanumati (Ramya Krishna) is a millionaire business magnate. She is so rich that a part of Hyderabad is named after her and it is called as Bhanumatibagh. She is also a proud mother of two beautiful daughters (Shriya and Genelia). NTR is a MBA graduate and comes to Ramya Krishna for a job. She offers him the job of manager. Later on due to certain problem, Ramya Krishna asks NTR to apologize for a mistake he has not done. When NTR refuses to do so, she sacks him. Then NTR decided that he should teach a lesson to Ramya Krishna and starts his games with her daughters. The rest of the film is all about how he makes Ramya Krishna realize her mistakes.

NTR Mullapudi sentiment
Vara Mullapudi said that this is his first venture in Telugu. He has directed the Kannada version of Anandam in the past. Mullapudi Venkata Ramana did his first film with legend NTR as hero. Vara said that he is feeling glad to make his first Telugu venture with this NTR as hero.

No buyer should lose on NTRs film
NTR said that when a film of big hero flops, hero, director and producer do not suffer as they make enough money. It is the buyers (distributors and exhibitors) who suffer in the process. No buyer should lose on NTRs film. Hence he is making Alludu so that this film could be sold at a price of films production cost. NTR affirmed that he would be doing compensatory films in future too if he gets any flops.

Out and out comedy film NTR
This film is a formula film about atha-alludu confrontation. A director of K Raghavendra Rao caliber is needed to direct this project. Since, he is busy; his protégé Vara Mullapudi is directing this flick. This film is an out and out comedy film with mass touch, he added. This film would not have any vulgarity in terms of relationship between atha-alludu.

Actress Genelia said that this her second film with Giri (currently doing Sye) and NTR (currently doing Samba). She is feeling very comfortable working with this team. Shriya expressed her happiness over working with NTR.

Giri said that the story writer Vijayendra Prasad has prepared this story for a film to be directed by SS Raja Mouli. And when NTR-Giri approached, he gladly gave this subject to them. Kodali Nani also helped Giri a lot in this process.

Dussera Release
Regular shooting of this film starts on 3rd June and would be continued till the month end of July 2004. There would be another schedule for 20 days in the month of August 2004. These would be a foreign schedule as well. An ultra modern house constructed at Ramoji Film City by Anand Sai. This film is expected to release either on 27th September (release date of Student No.1) or Dussera 2004.

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