After taking a gap for a couple of years, Jayant C Paranji coming up with a film titled ‘Love 4 Ever’ with new faces. This film was launched with much fanfare in Rama Naidu studios on the morning of 26 November. Venkatesh sounded the clapboard on the lead pair. Prabhas switched on the camera and D Rama Naidu directed the first shot. Jayant also produces this film on Laughing Waters entertainment banner.

Speaking on the occasion director and producer Jayant C Paranji said, “I am doing this film after a gap of 2 years. It is a small film with simple story and new faces. I feel that there are only two truths in life - love and death. Death is final and love is for ever. I followed this principle to title this film as Love 4 Ever.Anvita Dutt who is giving stories for Yash Raj films and Karan Johar has prepared this love story. Ram Sampat who scored music for Raj Kumar Santoshi’s ‘Khakhi’ scored music. Cameraman Rajamadi worked for over 20 films with Winson. Shaleena is a daughter of my close friend. Randeep is a Delhi boy. We are also going to do this film in Hindi too.”

Debutant actress Shaleena said, “I did my first act when I was 2 for an ad film directed by Jayant C Paranji for Usha Fans. I am doing currently my 11th class in Chirags.”

Writer Anvita Dutt who is providing story and screenplay said. “I am penning two scripts for Yash Raj films and I script for Dharma productions (Karan Johar). This film is a young love story.”

Dialogue writer Raja Simha said, “The girl and boy have contradictory approaches towards their life. This film is a love story between such a variant couple. I started my career with Jayant and I am happy that I am penning dialogues for this film.”