Mahesh Babu’s latest movie in the direction of Seenu Vytla held it’s pooja ceremony at 7:20 am at Rama Naidu studios on the morning of 28 June. Ram Achanta, Gopichand Achanta and Anil Sunkara jointly produce this movie on 14 Reels Entertainment banner. Krishna Productions presents this movie. Samantha (YMC fame) plays female lead. The regular shoot will start from 15 July and the producers are planning to release it for Sankranthi 2011.