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8 July 2011

Radio Mirchi’s impeccable award selection procedure

The second edition of Radio Mirchi South awards will be presented at a star-studded function to be held at Nehru Indoor Stadium in Chennai on the night of 23 July, 2011. The selection process is laborious and fool-proof with international auditor Earnst & Young overseeing the entire procedures. The winners will be selected in a three stage process. The screening jury will shortlist 15 entries for each of 13 categories. The grand jury will select the final five entries. Then there will be a secret ballet for the winner. The entire mechanism is fool-proof and the Radio Mirchi management will also don’t know the winners till the last day.

In order to maintain the sanctity, Radio Mirchi is flying all the five finalists in the 13 categories from Hyderabad to Chennai since the result will be out only on the stage. All other movie and music award organizers in south inform the winners first so that they could grace the occasion.

Radio Mirchi is also spending a lot on this awards. One example is that it has given away an iPod 6G model of 8GB capacity loaded with all Telugu songs released in the last year free to all the 27 jury members (screening and grand). The market price of the this iPod Nano is around Rs. 10,500/-. This process is being followed for all four south Indian languages. One can imagine the kind of investment ENIL is making to enhance the brand image and sanctity.


~ Only exclusive Music awards to encourage South Indian artists is back this year with thirteen awards to be won ~

Hyderabad , July 08, 2011 – It's that time of the year again to celebrate excellence and to felicitate music maestros of our South Indian music industry. Radio Mirchi 98.3 FM presents the second edition of the awards that holds a stunning reflection to the incredible achievements of the music industry through the year 2010 – The   Mirchi Music Awards !! The finale of the only award of its kind, which brings together the music fraternity across all the four southern language film industry – the Mirchi Music Awards, will take place in Chennai on July 23, 2011 at Nehru Indoor Stadium.

This year the music artists from South India get a chance to win 13 awards across categories. Keeping in mind the interest of radio listeners, there will be two special awards – Radio Mirchi Listener's Choice awards given to “Best song of the year” and “Film album of the year” chosen by popular vote.

There will be two set of juries one for screening and short listing of the entries in each category. The shortlisted entries will then be handed to the Grand Jury with whom rests the task of finalizing the winners for each award. Each of the four south Indian languages will have separate Jury panels headed by a Chairman. The Chairman of, Telugu Jury is Mr. D Suresh Babu, the Kannada Jury is Mr. Hamsalekha, the Tamil Jury is Mr. Gangai Amaran, and Mr. Kaithapram Damodaran Namboothiri will be doing the honors for Malayalam industry. The entire process of screening, short listing and selection of winners is audited by Ernst & Young.

Mr. Prashanth Pandey, CEO, Radio Mirchi says, “It gives me immense pride to announce the second edition of Mirchi Music Awards South .Last year, the first edition of the Mirchi Music Awards in the South, received a very warm welcome and lost of positive feedback from the film industry. This is Radio Mirchi's way of showing its love and respect to the industry that is an integral part of us. From screening to selection to the final awards, each process has been meticulously planned in a structured manner so that the deserving work does not go unnoticed. I extend my best wishes to all the artists who are doing a great job in Music and our support to them will continue in the coming years. ”

Speaking on the occasion, Chairman of the Jury – Telugu, Mr. D. Suresh Babu , says “ To begin with - Mirchi Music Awards has filled in the gap that existed in the Indian music Industry. It is surprising that a country where music lies in each and every aspect of life and which is a very big part of our films, was not being recognized in the best way. I am happy that After Mirchi's efforts towards pioneering this space, there are more such awards recognizing music are coming up. I am happy to be associated with Mirchi Music Awards South 2010 for the 2 nd year and am sure that the event will be even bigger and better than last year.  Mirchi Music Awards bind the entire music fraternity by recognizing all those who have passion for music, be it writing, composing or singing.”

To know more about the jury, categories and nominees for Mirchi Music Awards, keep listening to Radio Mirchi 98.3 FM or log on to

The list of categories of the awards




  1. Song of the year
  2. Film album of the year
  3. Music composer
  4. Lyricist
  5. Male vocal
  6. Female vocal

Upcoming artist


  1. Male Vocal
  2. Female Vocal
  3. Music composer
  4. Lyricist

Mirchi listeners' choice

  1. Song of the year
  2. Film album of the year



  1. Sound mixing

Details of the Jury Panel for Telugu Film Industry:

  Grand Jury:  

•  Mr. D Suresh Babu [Chairman]

•  Mr. Ramana Gogula

•  Mr. Koti

•  Mr. R.P. Patnaik

•  Mr. Ramajogayya Sastry

•  Mr. Chandrabose

•  Mr. K M Radhakrishnan

•  Ms. Sunitha

•  Mr. Madhusudhan

•  Mr. Marthand K Venkatesh

•  Mr. Hasam Raja

•  Mr. Dil Raju 

About Radio Mirchi:

Radio Mirchi has been the undisputed leader of the Indian Radio Industry since its inception 2001. It has been ranked No.1 in all IRS (Indian Readership Survey) surveys till date in terms of the national reach - the only survey which measures radio listenership across the country.

Not surprisingly, Mirchi has been felicitated with several awards:  FICCI - Frames Excellence Award 2010  for the  Most Successful Radio Channel of the Year  - Radio Mirchi was the ONLY radio station to receive an award from FICCI, Received 12 awards at the  5th India Radio Forum ( IRF ) . This included 4 awards for the RJs of Radio Mirchi out of a total of 7 RJs who were acknowledged. Awarded the  Most Popular Radio Channel  amongst Youth at the  2nd Global Youth Marketing Forum , Received the  CMO Council Brand Leadership Award .


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