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Telugu youth icon Varun Sandesh becomes Brand Ambassador for Dreamcricket
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November 28, 2007

Varun Sandesh, the 18 year old who won acclaim for his role as 'Chandu' in his debut movie 'Happy Days,'  formally agreed to become Dreamcricket's Brand Ambassador on November 14, 2007.   As Brand Ambassador, he will promote the portal and its equipment brand - Brown & Willis.

Varun Sandesh, who worked with before he became a teen sensation in India, is presently in New Jersey finishing up his high school before the start of his next movie in India.

Asked to go on record about his favorite ball-game, Varun said "I played Baseball, American football and also represented my school in basketball, but I thoroughly enjoy cricket.   My dad writes about cricket and watches so much cricket that cricket is in my DNA.”

After experiencing unprecedented success in USA market, Dreamcricket expects to launch in India in January 2008 targeting the Indian youth with its hugely popular cricket games, community features, and e-commerce.   "Our website is all about youth and lean-forward cricketers.   Our content and games are geared towards the youth. Our commerce operation is the preferred supplier to the best youth academies for cricket in this part of the world,"  Kranthi Bayya, CEO of said speaking on the occasion.

Dreamcricket also plans to launch its Brown & Willis line of cricket equipment in India around April, 2008.   The company launched its clothing line and cricket balls earlier this year.   The brand quickly became recognized in USA as a perfect combination of innovation, quality and value.

Varun Sandesh said that he was in India during the inaugural Twenty20 World Cup and he saw how popular the game was in India.   "I am especially happy that is entering the Indian market targeting the younger generation.   I think there is a huge opportunity for a professionally run American company like Dreamcricket."

Talking about Twenty20 cricket, he said " my dad is a test cricket statistican.  Although I like test cricket, Twenty20 is my kind of cricket, that too being brought up in US, any game that fits in three to four hours bound to attract my attention  We like different versions of the same things, but you should expect that because we are different generations."

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