30 September 2019
Hyderabad

Ace couturier Gaurav Gupta unveiled the brand’s debut couture store in Hyderabad today. Located in the elite precinct of Banjara Hills, the first ever Gaurav Gupta Franchise store will be an experiential retail space unraveling the couturier’s dreamscape, with an added focus on haute couture and customization.

Marking 15 years of merging indigenous Indian construction and embellishing techniques with his idea of the future, Gaurav Gupta has continuously delivered and sustained a world that is Indian at its core and boundless in its form and emerged as one of the leading voices in couture and fashion from India.

Architecturally, as an ode to the city of Nizams, the romance of the regal old and new have been brought together in a harmonious contrast- the store is outlined with curvilinear walls, beveled mirror edges are interspersed in the space to create a feeling of infinity.

Finding inspiration in surrealism, the store is Gaurav’s interpretation of fantasy palatial ruins, replete with mystical references and magical creatures. The designer has also developed signature objects d’art, mono-tonal furnishing, carved wooden furniture, suspended art nouveau mirrors and handmade brass murals to further enhance the inherent cosmic element of the interiors. The space has been brought to life with three-concept rooms; a couture-cum-bridal salon and a demi couture section for women along with a dedicated space for formal and occasion wear for grooms under the GG Man, which is fast emerging as a key focus for the brand.

Commenting on the Hyderabad opening, Gaurav Gupta said, “I have always been enamored by the regal opulence and history of Hyderabad along with the elegance with which people dress here even today. I am delighted to be here in this exciting market to showcase our avant-garde couture, which finds its foundation in surrealism and magic realism, to a discerning audience that has an eye for detail and love for couture since times immemorial.”

To celebrate this landmark occasion, the brand presented its latest couture collection ‘Undercurrent’, that adds a renewed, contemporary lens defining sculpting as a science of new couture.

For the glocal bride, Gaurav imagined a charismatic, graceful yet playful and well-travelled intellectual who wants to have fun—waltzing in the prismatic corridors of the Hall of Mirrors in multi-layered and cascading bustles along with feathers and corsets, looking like an ethereal goddess. The outfits are perfectly moulded to flatter and fit the wearer’s body in degradé shades of violet, lava red, ivory and ecru.

Gaurav has also added a dramatic gatsbyesque flamboyance to his menswear. In all his dapperness, the GG Man is a true embodiment of a Centaur. The designer will be showcasing futuristic, embellished tuxedos and classic, embroidered bandhgalas and sherwanis in aureate jacquards, smooth velvets and brilliant suiting carefully handcrafted to make a confident statement. The colour are kept classic in monochromatic blacks, whites, ivory and midnight blues.

This location will be the brand’s fifth store as an addition to the four Gaurav Gupta stores currently operating at Kalka Das Marg, Mehrauli and DLF Emporio in New Delhi, Kala Ghoda in Mumbai and the recently launched Galleria 1190 in Kolkata. will be operational on all days, from 11am-7:30pm.

Gaurav Gupta Hyderabad Store Address: 8-2-584/7B to 11B, Mahmood-Habib Plaza, Road No. 9, Banjara Hills, Hyderabad, Telangana, 500034