PVP announces 1 kg gold content for audiences of Size Zero
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23 November 2015

To promote watching films in theaters - PVP
PVP said, “Size Zero is a family film. I read an article yesterday that only 2% of people who watched Bhajrangi Bhaijan have watched it in theaters. That shows the impact of piracy. Here is an attempt to fight piracy and tempt audiences to watch our film on big screen. It’s been a marquee year in the career of Anushka with Baahubali and Rudramadevi. Size Zero will follow those films up in terms of hype and collections. Karvy has developed a robust contest system for Size Zero. A coupon with unique code will be given with each ticket purchased at theater. It has a 11 digit unique code. You need to sms the code to 95454 66666. System will short list 20 people. Those 20 people will have a chance to meet Anushka. Then Anushka will pick up the lucky winner who will get 1 kg of gold. Since it’s a massive exercise involving coordination of 500 theaters, we have restricted the contest to Telugu states. Size Zero is releasing worldwide over 1500 screens on 27 November. Please watch the film with family in theaters.”

Anushka said, “It’s a small step towards fighting piracy. Producer PVP is giving out gold to create awareness. Please watch films in theaters as lots of efforts go into making films.”

Director Prakash said, “By watching Size Zero, you can shed a kg of weight in your head and the film is entertaining and fun.”

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