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Interesting release strategy for this film
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18 December 2019
Hyderabad

While it has been announced that Kannada star Rakshit Shetty's Athade Srimannarayana is set to release on January 1st, 2020, the team's strategy of taking the film to the audiences is quite interesting.

Because the film first releases in Kannada in December 27, 2018. The Telugu version releases soon after, followed by the Malayalam and Tamil version on January 3rd. After two weeks, the film releases in Hindi on January 17th.

What's interesting about this phase wise release of the film is that it shows a level of confidence and also risk by the team.

Most films with a pan-India release often hit the screens across the country on the same day but the team of Athade Srimannarayana seems to be relying on the word of mouth for the film, which is possibly a result of the confidence on their film.

The phase wise release will also provide scope to promote the film better in each language, especially Hindi where pre-release promotions and media interactions are of utmost importance to ensure openings.

It looks like they are ready to take the risk of seeing negative results in other languages in case the Kannada version doesn't do well.

Time will decide if the move is a good one

 



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