Nagarjuna’s “Meelo Evaru Koteeswarudu” beats all Gross Rating Points (GRPs) Dwarfing even the Blockbuster
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23 June 2014

The one and half hour episode of the ‘Meelo Evaru Koteeswarudu’ (MEK) anchored by movie icon Akkineni Nagarjuna recorded an all time high of 9.7 TVR in female 15+ and 8.2 TVR in cs 4+ this week.

Meelo Evaru Koteeswarudu has garnered the top 4 positions in the nonfiction category in the launch week itself. This rare feat is never achieved so far in the South of India, when KBC is done in regional languages.

According to data compiled by TAM, Nagarjuna Anchored Meelo Evaru Koteeswarudu recorded an all time high of 9.7 tvr in female 15+ and maintained an average of 6.7 TVR in cs 4+

The No 1 show so far in Telugu Television is pushed to 6th position in the opening week of Meelo Evaru Koteeswarudu.

“Meelo Evaru Koteeswarudu” contributed 110 GRPs this week for MAA TV. The highest GRP contributed by a super hit block buster movie is only 65 this week. And the highest ever GRPs contributed by any block buster movie till today in the last two years in all GECs is only 104 GRPs. Meelo Evaru Koteeswaradu has garnered highest grps dwarfing even the blockbuster and beloved films, comedy shows and soap operas in the television viewers rating race across all channels. It is the highest average rating recorded by the top general entertainment channels (GECs) in the time-band of 9 p.m. - 10:30 p.m.

Over 26% of the 80 Lakh homes switch on their Television sets in the state of Telangana and Andhra Pradesh 4 days a week to watch Nagarjuna’s “Meelo Evaru Koteeswarudu” (MEK) basing KBC format.

Super Star Nagarjuna debut on the small screen created waves in the film and TV industry in the South of India. ‘It is having an astounding run in tube beating many of the top 4 most watched programs in south Indian GEC observers say paving fresh avenues of garnering revenues.

Having Nagarjuna anchor the debut Telugu KBC version Meelo Evaru Koteeswarudu was perfect says the lead sponsor of the celeb realty show. He exudes great charm and people loved to see their favorite star in the television room. He is engaging, charming, smart, and swift on his feet.

The channel has made interesting creative twists to make the program more engaging with the audience and the participants. MEK completed 8 episodes till today..


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