Non-theatrical rights to Zee for whopping price of 200 cr ; song in making for Rs 23 Cr

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21 January 2022

Ram Charan Tej and director Shankar have teamed up for a pan India project and the film was officially launched a few months ago, making heads turn towards them for planning one of India’s biggest films. The launch of the event was graced by Bollywood star Ranveer Singh too.

As per the latest report, the makers of the film sold the non-theatrical rights of the film to Zee for a whopping Rs 200 Crores. This deal becomes one of the biggest deals of Indian cinema, making people drop their jaws. There has been news earlier too that Dil Raju, the producer of the film sold the theatrical, satellite and digital rights to Zee Studios and this is the first time the producer sold the rights of his film to a corporate studio.

The cast and crew recently finished a schedule in Mumbai and are working on the next schedule already. A song is being shot in between Kiara Advani and Ram Charan, choreographed by Jani Master.

A special set has been erected for the song shoot, and international dancers have been roped in for the song. Reportedly, the director has spent Rs 23 crore for the making of the song.

- Bhavana Sharma




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