28th September 2004

Orra, part of the Belgium-based Rosy Blue Group, the world's largest diamond manufacturing company, has now set up shop in Hyderabad. The finest range of diamond jewellery was showcased with top models displaying the latest collection Orra for the launch.

The company primarily sells cut and certified diamonds from Belgium. Orra offers all customers, a complete range to choose from - right from the bridal collection, the solitaire collection, the couples' collection, the spiritual collection, the platinum collection and the Valentine collection and prices start from Rs. 2500 upwards.

Speaking on the occasion of the launch of the new store, Mr Vijay Jain, CEO, Orra, said, "Orra epitomizes our rich diamond heritage. Positioned as an only Diamonds Store, it aims at bringing to the consumers, the finest diamond jewellery in a world-class retail setting. The aim is to position ourselves in the consumers mind, such that whenever one thinks diamonds, one should think of Orra."

The range at Orra incorporates designs from around the world, with special counters in the showroom that specialize in international designs. The company has international design centres in New York, Antwerp, Hong Kong and Tokyo. Indian designing elements such as raised beads, rawa work, rope or veni, etc, are used keeping the Indian consumer in mind. The jewellery comprises rings, pendants, bangles, chains, necklaces, earlets, sets and typical Indian items such as mangalsutras and nose studs as well as an exclusive range of men's jewellery.

Commenting on the plans for Orra in India, Mr. Jain said, "Orra showrooms will be rolled out in other metros in the next few months and we plan to set up 50 outlets across the country within a span of 3 years".

The Orra colour logo draws its inspiration from a strong foundation, based on a sterling legacy, superior diamonds and unique product offerings. Much like an exquisite solitaire that stands out and casts a spell by its sheer brilliance, the Orra blue highlights her depth without ignoring her serenity. It stands for both, the water and the sky - thereby signifying her nurturing spirit as well as her soaring ambitions. The blue also signifies purity.

A legacy that has spanned centuries, overwhelming the world with its brilliance can be summed up as Orra - a world that epitomizes the person it was created for: her spirit, her grace and the invisible glow that surrounds her. At Orra, diamonds are sculpted to be as special as the person who buys it.

About Orra:

The Rosy Blue Group has a presence across fourteen countries headquartered in Antwerp, Belgium. It is perhaps the largest sight holder of DTC ("DeBeers"). The Group has been the largest jewellery exporter for twelve years consecutively from India. Orra is the only jewellery company in India which has tie ups with the three leading jewellery organizations namely, DTC (De Beers), PGI (Platinum Guild India) & WGC (World Gold Council). It has design centres in New York, Antwerp, Hong Kong, Tokyo and Mumbai.

The Group forayed into the international jewellery business in 1888. It has recently launched its retail brand in the USA - "Rosiblu". Rosyblue has had a very successful year with its brown diamonds projects involving Kashikey as well as its collaboration with Vera Wang and the cento diamond initiative with Roberto Coin. The company has come a long way from sculpting diamonds to crafting the finest diamond jewellery