Hyderabad
October 6, 2006

The offer from Navratna Oil that gives the winner a “Once in a life time opportunity” to live a day like Megastar Chiranjeevi.

TELEVISION ADVERTISEMENT

Navratna Oil is now launching a major promotion in AP market. The advertisement’s concept in a interesting and humorous manner highlights that anyone could buy a pack of Navratna Oil and win a chance of living an entire day like Megastar Chiranjeevi. This TVC has been produced by South Parade, headed by Sharrath Marar and has been directed by ace film director Krishnavamsi who immensely enjoyed making the ad. Well known cinematographer Chota K Naidu did amazing camera work for the ad. The post-production of the ad has been done at Mumbai with top class professionals doing the editing and music composing maintaining top production quality levels.

ONCE IN A LIFE TIME OPPORTUNITY

Navratna Oil is confident that an interesting promotion like this would instantly connect with youngsters and all admirers of Chiranjeevi. The Promotion basically provides a “Once in a life time Opportunity” of meeting Megastar Chiranjeevi and also living an entire day like him.

WITHIN EASY REACH

The special Navratna Oil – Chiru Life Mee Life Packs are available to the consumers through more than 2.2 lakhs of retail outlets across Andhra Pradesh, making it easily available to the consumers.

THE PROCESS

The details of the promotion are as follows:

All that needs to be done is :

1. Purchase the special Navratna Oil – Chiru Life Mee Life Pack.
2. Scratch the scratch card which is inside the pack
3. Send it across with their details to the address mentioned on the pack.

PRIZES
The highest gratification or the First Prize entitles the winner the following:

1. 2 Days stay at a Five Star Hotel
2. Dinner at Chiru’s Favorite Restaurant
3. Hair Style by Chiru’s Personal Stylist
4. A designer suit designed by Chiru’s Designer
5. Chiru’s Favorite premium car with a chauffeur to drive around.
6. Chiru’s Favorite Groom Kit
7. Portfolio by Chiru’s favorite photographer
8. Limited value shopping
9. Visit Chiru’s Film Shoot
10. MEET CHIRU IN PERSON.

Other than this the other prizes are:

2nd Prize: MEETING CHIRANJEEVI & a 15” Flat Color TV – 3 Nos.
3rd Prize: DVD Players signed by Chiranjeevi. – 5 Nos.
4th Prize: Audio CD’s signed by Chiranjeevi. – 100 Nos.
5th Prize: Mobile Torches signed by Chiranjeevi – 2500 Nos.
6th Prize: Chiru Pocket Calendar. – 500000 Nos.

From the above list of prizes it is evident that a large number of prizes are being given away making it possible for a maximum number of consumers to get some prize or the other