7 May 2011
Hyderabad

Zee Telugu Launches 3 new shows

* To go on air from Nov 22 onwards, only on Zee Telugu

Get geared to be entertained as Zee Telugu launches three new programs in the coming days. Zee Telugu launches it power packed package of not one but three new shows all launching on May 9, 2011.

Zee Telugu’s package has something for everybody. All three shows deal with different aspects of life, while one would talk about a mother-in-law & daughter-in-law relationship, the other shows the struggles of a young girl who faces a lot of problems because of her dark complexion. Apart from these two shows there is a new reality show, which would entertain the audience with unusual talents.

A brief description of what’s to come:

Kalavari Kodallu: The story is about two daughter-in-laws who are sisters in life. Both of them get married in to the same house and now face the test by living under the roof with their demanding mother-in-law. Though they are sisters they are very different to one another, one totally abides to what the mother-in-law says and the other is a rebel. Will the daughter-in-laws dance to the tunes of their mother-in-law or will it be vice versa?

Timings: 6:30 pm – Monday to Friday (from May 9)

Kanyadanam: It is a remake of Saathphere, with customization to bring in Telugu nativity. Set in Coastal backdrop with rich and upper middle class culture. Kanyadanam is a story of a girl who is dark complexioned and faces lots problems in her marriage due to it.

Timings: 9 pm – Monday to Friday (from May 9)

Adbhutam: A completely new kind of reality show from Zee Telugu. This talent show brings together performances from various groups who have different kinds of unusual talents. These talents are very different from the regular programming that one sees on TV. Action Hero Bhanuchander is the Judge and Sri Vidya and Nanda Kishore are the mentors and the show is being anchored by Dimple.

Timings: 9:30 pm – Monday & Tuesday (from May 9)

Looking forward to the 3 new shows, Anuradha, Business Head of Zee Telugu said, “All the 3 new shows are very different from each other. We believe in entertaining the complete family and I truly feel that these 3 shows with their great content have the potential to be highly popular.”

About Zee Telugu

Sarikotha Velugu… Zee Telugu!

As the caption suggests 'Sarikotta Velugu', a Telugu phrase that conveys the meaning 'New Light'. Zee Telugu has always stood by it. Zee Telugu, the channel created with a vision to provide wholesome entertainment to the entire family, has become a very popular channel amongst all age groups today. The programs range from devotional, music, dance, comedy, to blockbuster movies and reality shows.

Zee Telugu is the first southern regional channel from Zee bouquet. In just 5 years of its inception it soared high on popularity charts by breaking the barriers of a stereo typical Fiction Television. It gave a new path with its creative ideas, constant innovation and a feel for popular taste thereby bringing radical changes in viewership patterns. Being a strong contender for No.2 in Telugu GEC, Zee is striving to consolidate its position. There are over 15 million patrons to Zee Telugu across the globe.