Audio of NTR's Sankranthi release 'Naa Alludu' was held in Araku amidst fans and media. B Gopal released the audiocassette Alludu. Supreme bought the audio rights. Shriya and Genelia are paired up with NTR in this film. Devi Sri Prasad provides music. Giri is producing this film on Bharati Enterprises banner in the direction of debutant Vara Mullapudi.