‘Right Eye’ is a cultural and social organization in Hyderabad. It arranged a cultural organization to promote awareness about blood and eye donation. Lots of budding singers Krishna Chaitanya, Shilpa Deepu, Prudhvi, Pranavi, Satish, Deepti Madhuri (Telugu Zee Sarigamapa winner), Sasi Kiran, Sunita Balaji rendered hit songs from Chiranjeevi films.

Right Eye was established in February 2005. This is 16th cultural program organized by Right Eye. Dr. V Nagesh feels that cultural arts should enable the psychological development of people. This function is graced by Chiranjeevi, Allu Arvind, Dr. V Nagesh (psychologist and Chairman of Right Eye), Gopichand (Convener), Padmaja (Treasurer), Dr. Gopichand (Cardialogist - CARE) and Dr. Gurava Reddy (KIMS director) and music director Koti.

Chiranjeevi said, “Fans have always been the driving force behind my social service. Though Right Eye is a budding organization I accepted the invitation to attended this function because I could see a greater objective. Human relations are deteriorating in present society. Organizations like these will help building a better society by inculcating better thinking into the individuals. Today’s function is planned to create awareness about eye and blood donation. We did not have much of encouragement when we started blood and eye bank because there was not much of an awareness at that time. I feel more happy when fans feel more proud about their achievement of being helpful to society by donating blood and eye than they telling about my movies’ commercial success.”