Cinemax, the largest multiplex chain in Mumbai, brings in the New Year will the launch of a plush property in Hyderabad at Banjara Hills. The swanky multiplex was inaugurated with great fanfare and élan amongst the presence of the celebrated superstar Ram, the director B.Gopal & the writers Parchuri Brothers of the much awaited film, Maska. Dasari, Aswini Dutt, Allari Naresh also attended the launch.

The new property is Cinemax’s first in the region, a step towards the reinforcement of its commitment of providing the best of Indian and International Cinema to all its viewers across the country. This new multiplex will have the Cinemax benchmarked technology, lighting, acoustic sound system – thus making each movie-watching experience unique in its own right. The Cinemax at Hyderabad will host a total of 1001 seats with 3 screens. (Screen I capacity – 481patrons, Screen II capacity – 250 patrons and Screen III capacity-270). The multiplex will also host 88 recliner seats were patrons can sink into their cozy sofas that recline up to 150 degrees and enjoy a personalized café service which enjoying their favorite Movie.

Talking on the launch, Mr. Devang Sampat, Senior Vice President, Cinemax India Ltd said, “We have built our brand on the pillars of commitment, trust, value and quality that we strive to provide to our customers always. We strive to make each movie-viewing experience of theirs unique and enjoyable. The launch of our property in Hyderabad is a fortification of our promise of providing a state-of-the-art entertainment complex to all movie-enthusiasts pan India”.

An established leader in Mumbai, Cinemax’s launches its first property in Andhra Pradesh at Hyderabad. With the state-of-the-art amenities and premiere-culture that has been pioneered by Cinemax in Mumbai, Hyderabad is sure to witness all the benefits of a stronger brand and strategic movie promotions, true to its byline “Enjoy Relax: Cinemax”.