Raj TV's Telugu version VISSA channel was launched today (23rd June 2003) at 7:30 pm by the Chief Minister of Andhra Pradesh - Chandra Babu Naidu - in a grand function organized at Silpakala Vedika, Madapur. On this occasion, a musical night was held under the baton of music director Sri with the likes of Smita, Rajesh and Gopika Poornima singing various songs from Telugu musical hit films.

The other guests who were present at the occasion were Minister for information S Chandra Sekhar Reddy, Minister for Home and Cinematography T Devendar Goud, Raj brothers, K Raghavendra Rao and Dasari Narayana Rao.

4 brothers started Raj TV in 1994. They turned that TV into profit venture within a year. They started another channel Raj digital plus in the year 2000. Now they lauched Vissa channel in Telugu. This channel is named after their mother 'Vissalakshmi'

Speaking on this occasion, S Chandra Sekhar Reddy said that most of the TV serials are making the women cry. With those kinds of sad and sentimental TV serials, housewives are getting low on spirits and spoiling the moods of husbands. Hence, he requested Vissa channel to make TV serials that carry forward euphemism and hope. He also said that Vissa channel should encourage local talent by doing straight Telugu serials than dubbing the existing Tamil serials in to Telugu.

Dasari Narayana Rao said that Hyderabad boasts of the world's best talent in all areas including acting and creative fields. He also remembered the great actors like NTR and SVR who were born in Andhra Pradesh.

CM Chandra Babu Naidu said that AP has been the forerunner in all areas and technologies. He said that he would give all the co-operation if Vissa channel produces straight Telugu serials. He also said that AP has so much of talent and resources that it can even offer facilities for Tamil channels to producer Tamil TV serials in Hyderabad. As reciprocation to Dasari's advice, Naidu added that Dasari would be available to direct TV serials.

Shilpa Chakravarthy and Ali anchored this show.