Annapurna studios is entering into TV production with a serial titled ‘Yuva’ which is based on six boys and six girls. Sabiha - an associate of K Raghavendra Rao - is directing this serial. This serial is being produced in association with MAA TV. Yuva launch was done in a grand scale at a function arranged in the Moonshine of Taj Krishna.

Rashmi, Krishnudu, Vasu, Karuna, Vishwa and Monali played the main leads in this serial.

The presentation is done in a novel way with Sunil’s pre recorded voice-over narrating various characters and the actors who played those characters miming to it. Mickey J Meyer’s title track too got tremendous applause.

This serial will be telecasted on every Saturday and Sunday a 8:30 PM in MAA TV from 1st December onwards.

Speaking on the occasion MAA TV CEO Sharat Marar said, “We are extremely pleased to air Yuva in our channel at our prime slot on weekends as it definitely help us provide quality viewing to our audience.”

Nagarjuna, MD of MAA TV said, “We wanted to enter TV production with a fresh serial, which does not include sentiment and crying we see in the regular Telugu TV serials. Yuva is a fun filled youth serial. Sabiha worked in direction department for Sri Ramadasu. She approached me with this concept along with the writer Kiran. She also got Mickey doing music. I had immense pleasure making this serial. This serial belongs to Happy Days genre. And the success of Happy Days gave me immense confidence that Yuva would also be liked by everybody. I would like to thank director Rajamouli for doing a small role as himself in this film. Ravindra did art work. Anant Sreeram penned lyrics.”