Logo of Pravarakhyudu movie was launched at Hotel Golkonda on the night of 29 October. Jagapati Babu and Priyamani play main leads in this movie which is being directed by Madan and produced by Ganesh Indukuri on Tolly 2 Holly banner. Keeravani composes music. The logo was unveiled by the journalists Pasupuleti Rama Rao and Jagan.

Keeravani said, "Madan has lofty ideals and writing orientation that belongs to the great writer Chalam. Re-recording of the movie is going on. Music will be launched soon. I penned a song and Chaitanya Prasad penned four songs."

Jagapati Babu said, "Director Madan is a task master. And made this film in his style. Keeravani doesn't work money, but for passion. The budget of the movie exceeded the limit, but producer was confident. The business of the movie is very good. This movie will increase my market. This is the highest budgeted movie in my career and it will release very soon."

Madan said, "Lots of people complained that it is little difficult to pronounce the title Pravarakhyudu. But it created lots of buzz. Pravarakhyudu is a kind of guy who attracts girls unintentionally. The producers have backed me to the fullest. We had a temple set. We went to South Africa to shoot with a lion. Jagapati Babu plays the role of a lecturer in a women's college. Priyamani's character is the suspense of the movie. It is a matured love story. Keeravani's music will be a strength. Audio will be released in November and movie will be released in December."