Usha Singamsetty is producing a film with Ali as hero by introducing Srichand as director on Sri Sai Durga arts banner. This film was launched at a function organized in Annapurna studios on the morning of 17 November. Chalapati Rao switched on the camera, Lagadapati Sridhar sounded the clapboard and SV Krishna Reddy directed the first shot.

Director Srichand said, “I worked as an assistant to Sarath and B Gopal in the past. It is a variety story of a youngster who doesn’t want to trouble others. The shooting will start today and talky part will be completed by December.”

Executive producer Vijay Kumar said that he has been working in USA and is doing this film because of his passion for the films.

Suprena is doing female lead and Koti scores music.