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September 24, 2007

National award winning actor Vikram’s latest bilingual ‘Mallanna’ was launched at a function arranged in Prasad Labs in Hyderabad on the evening of 24 September. This function is attended by DVS Raju, K Raghavendra Rao, Ramesh Prasad, C Kalyan, director Susi Ganesh, Ekambaram (cinematographer), Devi Sri Prasad, Priyamani, Kaveri, Vikram, Shriya and Kalaipuli Thanu (producer) attended this launch.

DVS Raju said, “I had known Kalaipuli Thanu for the past 30 years. He specializes in getting everybody’s attention with extravagant acts. He always make sure that his films are special. The trailer of Mallanna reminds me of Hollywood trailers.”

Hero Vikram said, “I want to work in many more Telugu films. This is a wonderful film. We selected the crew members as per the demand of the subject. Susi Ganesh work with Mani Ratnam in the past. This extravagant invitation just the tip of the iceberg. The trailers of Mallanna sparked tremendous response. Kalaipuli Thanu is called as Publicity King back in Chennai. Mallanna will be another feather in my cap after Siva Putrudu and Aparichitudu.”

Director Susi Ganesh said, “I would like to thank the producer for agreeing to the concept I narrated to him. This kind of invitation is never made in India before. Vikram involved himself in the script of the film as well. Devi Sri Prasad provided very good music. There is a nice social message in this film which is being made on Hollywood scale. This film will be liked by kids and youth.”

Devi Sri Prasad said that he is a great fan of Vikram and is very happy to score music for his film.

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