Prakash Kovelamudi (son of K Raghavendra Rao) who directed National Award winning Bellyful of Dreams in the past is doing a commercial film with Siddharth as hero. K Raghavendra Rao will produce this movie on ABODE (A Bellyful of Dreams Entertainment) banner. Vishal Sekhar will compose music. A press meet was held today at Cinemax to announce the same. SS Rajamouli and Krish attended this press conference along with Prakash, Siddharth and K Raghavendra Rao.

Amazing script - Krish
Krish (Gamyam fame) said, “Prakash is a terrific script writer and he helped me in the scripts of Gamyam and Vedam. I read all his scripts and the script of this movie is amazing. The combination of Prakash and Siddharth will do wonders. The story will sport lots of human emotions with a bit of fantasy. I can proudly say that Prakash is going to be the next generation director in India with this movie. This movie is going to be simultaneously made in Telugu and Hindi. Prakash has 360 degree version for everything he does. And you are going to witness many more products associated with the theme and concept of the movie as the shooting starts. This film is going to be one of it’s kind in India.”

Prakash is a better mass director than K Raghavendra Rao – SS Rajamouli
SS Rajamouli said, “I was supposed to direct Prakash after delivering Student No.1. That project didn’t materialise. Prakash is an amazing script writer and I always wanted to direct his scripts. People tend to call directors with sleek visual sense as new generation directors. I feel that it’s wrong. The new generation directors are the ones who can take emotions to the next level with their presentation. Prakash is very good at base emotions and I can go to the extent of calling him the better mass director than his father K Raghavendra Rao. K Raghavendra Rao turned out to be a better director than his father KS Prakasa Rao. And Prakash is going to be better director than K Raghavendra Rao.”

A fantasy element - Prakash
Prakash said, “I had been sharing my scripts with SS Rajamouli for seven years and with Krishna for the last four years. I could convince everybody with the script of this movie. My favourite movies in my father’s direction are Annamayya and Jagadeka veerudu athiloka sundari. JVAS is the best in terms of entertainment value. I always wanted to direct a fantasy like JVAS. I am happy the way Siddharth responded when I narrated him the script. Siddharth did lover boy roles in Telugu and an entirely different role in Rang De Basanthi. The hero of this movie needs such a wide range of emotions on his palette. We are going to comic books, games and other memorabilia before the release of the movie so that the theme and fantasy element would sink into the movie lovers by the time movie releases.”

This movie will establish me as a long-standing hero - Siddharth
Siddharth said, “I always wanted to act in K Raghavendra Rao direction. Rajamouli is a director who would give long lasting image to his heroes. I love the sensibilities of Krish’s work. Prakash is inheriting all these good qualities from each of these three personalities. Prakash is going to take Telugu cinema to the next level with this movie. The year 2009 is going to be fruitful year and recession has no effect on my career. I am sure that Prakash will establish me as a long lasting and impact making hero with this movie. I was little sceptical about my ability to do this role. He said that he has confidence in me. Lots of people are ignoring regional cinema. This Telugu movie will make everybody sit up and notice and will be recognized at international level."