17 July 2014
Hyderabad

GOLECHA’S JEWELS LAUNCHES BRIDAL JEWELLERY COLLECTION AT IIJW 2014

Creators of amazing jewellery that is unique and realistic, Golecha’s Jewels presented a fabulous bridal collection at the India International Jewellery Week 2014.

Started in the 1990s, the Golecha’s brand has a formidable reputation in the industry with outlets in Mumbai, Jaipur and Amby Valley. Creators of jewellery for top films like Umrao Jaan, Luck by Chance and Drona as well as the Miss India Universe pageant crowns, Golecha’s Jewels has also been involved in top Bollywood celebrity weddings.

The latest collection presented on the runway was a visual treat featuring the most exquisite rose cut diamonds, uncut diamonds, full cut diamonds, pearls, rubies and emeralds. The jewellery was a sensational offering for any bride who wants to take her final vows. Rubies, pearls and emeralds sparkled and dazzled, while diamonds enhanced their beauty reflecting the heart and soul of the bride.

Jhoomers, hasli with polki spheres in the centre, kadas with intricate carving and settings, necklaces with giant rubies and emeralds on gold and edged with pearls and the Maang Tikkas in varying sizes created magic on the catwalk. Rows of rubies with polki flowers on the side were a striking addition, while chokers, jhumkas with pearl edging were pretty in their traditional elegance. Three rows of golden balls with two rubies at the top, the half moon Raani Haar with matching earrings, the Maatha Pattis, armlets and hair ornaments completed the bridal look. One of the stunners in the collection was the choker which spread in front like a be-jewelled bib. The collection was awesome in design and inspiration offering a rich spread of the most tastefully created wedding ornaments.

For men, Golecha’s Jewels had a variety of brooches studded with precious jewels. An unusual design was the rows of pearls with a double brooch holding them together.

Adding to the drama of the show was Bollywood personality and brand loyalist – super star Sridevi; who walked the ramp wearing fabulous jewellery. Sridevi glided in like royalty, wearing a mesmerizing necklace in basra pearls, uncut diamonds and full cut diamonds inspired by Patiala royalty.

To thunderous applause from the very appreciative audience Vijay and Roopali Golecha walked the ramp with the show-stopper. The ethnic bridal outfits were by Bollywood designer Vikram Phadnis. The fashion show was choreographed by Anu Ahuja.

About Golecha’s Jewels
Golecha’s Jewels is a leading jewellery lifestyle store that preserves the traditional Indian heritage while constantly innovating with awe inspiring jewellery designs. Started by brothers Sandeep and Vijay Golecha in the 90s, Golecha’s Jewels captures the extravagance of the royal Indian heritage and presents it in the modern Indian context. Exquisite gold jewellery embellished with glittering rubies, emeralds and diamonds create a spectacular visual experience. They pioneered the introduction of using customized authentic jewelry sets in the film industry with the movie UmraoJaan. From consulting the film industry, to providing the added glamour to weddings and beauty pageants, and catering to Royal families, Golecha’s Jewels have pervaded every sphere of Indian lifestyle with their stunning jewellery.

A man of many talents, Vijay Golecha’s creative aesthetics permeates into his many passions. While designing bespoke works of jewellery is his first love, he is also an accomplished writer and poet. The beauty of one medium often transcends into the other. His interest in various cultures and their art often inspires and influences his creative outlook.

About Jewellery Designer Vijay Golecha
A man of many talents, Vijay Golecha’s creative aesthetics permeates into his many passions. While designing bespoke works of jewellery is his first love, he is also an accomplished writer and poet. The beauty of one medium often transcends into the other. His interest in various cultures and their art often inspires and influences his creative outlook. He has also designed in personal consultation for high profile brides like Aishwarya Rai Bachchan and Raveena Tandon.