27 November 2015
Hyderabad

Pochampally IKAT Art Mela Begins

Inaugurated by Tollywood Actress Priyanka at NSIC Kushaiguda

Hyderabad, November 27: Much to the delight of the fashion connoisseurs, 'Pochampally IKAT art Mela 2015' a 10-day Handloom Products exhibition begins at The National Small Industries Corporation (NSIC) Exhibition Center, Near Ecil X Road, Kushaiguda. The Mela organized by Pochampally Handloom Park, It will be on till 6th December 2015.

Tollywod Actress Priyanka inaugurated the Mela by lighting the traditional lamp.“It’s glad to see various apparel, particularly designer Fabrics, silk and cotton sarees, to be showcased for the Fashion Connoisseurs” said Priyanka. “Platforms such as this are required to reach out women looking for well-designed handmade cotton, silk wear & exclusive home textile” she added.

“Handlooms are part of an age old Indian tradition - element of Indian culture and rich artistry. By promoting handlooms, we support the artisans and local community who have been passing on their skills for generations. Promoting creativity and originality, each design is a result of individual artisan’s creativity which is influenced by the local traditions and cultures” Chairman Pochampally Handloom Park, Devender and CEO Damoder, Said.

Exclusive Handloom Products..
Exhibiting Exclusive Handloom products like Handmade Bed & Home Linen, Dress Materials, Silk & Cotton Saris in exquisite designs & Contemporary colors by famous designers, Skillfully created by world famous Weavers of Pochampally. Ranging from home textile to apparel fabrics, stoles, scarves and sarees in silk & Cotton, duppatas, table mats, covers, cotton shirts & Kurtis, Hand bags and engineered blends.

The beauty of IKAT lies in the unpredictability of texture of the fabric, using the latest techniques. ’Ikat is a textile technique in which patterns are achieved by tying and dying the yarn prior to weaving, this unique process gives ikat fabrics their distinct feathered identity.