28 December 2015
Hyderabad

Vijayawada, December 28: Much to the delight of the fashion connoisseurs, 'Pochampally IKAT art Mela 2015' a 7-day Handloom Products exhibition begins at Sri Viddya Sadan, Beside Maris Stella College, Ring Road, Vijayawada. The Mela organized by Pochampally Handloom Park, It will be on till 3rd January 2016.

Tollywood Actress Yamini(Kichaka Movie Fame) inaugurated the Mela by lighting the traditional lamp.“It’s glad to see various apparel, particularly designer Fabrics, silk and cotton sarees, to be showcased for the Fashion Connoisseurs” said Yamini. “Platforms such as this are required to reach out women looking for well-designed handmade cotton, silk wear & exclusive home textile” she added.

“Handlooms are part of an age old Indian tradition - element of Indian culture and rich artistry. By promoting handlooms, we support the artisans and local community who have been passing on their skills for generations. Promoting creativity and originality, each design is a result of individual artisan’s creativity which is influenced by the local traditions and cultures” Director Pochampally Handloom Park, Lava Kumar Said.