10 October 2014
Hyderabad

Much to the delight of the fashion connoisseurs,'Pochampally IKAT art Mela 2014' a 10-day  Handloom  Products exhibition begins at The National Small Industries Corporation (NSIC) Exhibition Center, Near Ecil X Road, Kushaiguda.The Mela organised by Pochampally Handloom Park, It will be on till 19th October 2014.

Shilpashwi, Tollywod Actress () inaugurated the Mela by lighting the traditional lamp.“It’s glad to see various apparel, particularly designer Fabrics, silk and cotton sarees, to be showcased for the Fashion Connoisseurs” said Shilpashwi.“Platforms such as this are required to reach out women looking for well-designed hand made cotton, silk wear & exclusive home textile” she added.

“Handlooms are part of an age old Indian tradition- element of Indian culture and rich artistry. By promoting handlooms, we support the artisans and local community who have been passing on their skills for generations. Promoting creativity and originality, each design is a result of individual artisans creativity which is influenced by the local traditions and cultures” Chairman,Pochampally Handloom Park, Devender and CEO Damoder, Said.

Exclusive Handloom Products ..
Exhibiting Exclusive Handloom products like Hand made Bed & Home Linen, Dress Materials, Silk & Cotton Saris in exquisite designs & Contemporary colours by famous designers, Skillfully created by world famous Weavers of Pochampally. Ranging from home textile to apparel fabrics, stoles, scraves and sarees in silk & Cotton, duppatas, table mats, covers, cotton shirts & Kurtis, Hand bags and engineered blends.

The beauty of IKAT lies in the unpredictability of texture of the fabric, using the latest techniques. ’Ikat is a textile technique in which patterns are achived by tying and dying the yarn prior to weaving, this unique process gives ikat fabrics their distinct feathered identity.