20 July 2015
Hyderabad
Tata Sky emerges as the preferred brand in Andhra Pradesh &Telangana
Celebrates new standards of servicing and reach with Mahesh Babu
Tata Sky, the leading Direct-to-home (DTH) service provider in the country celebrated its success in Andhra Pradesh and Telangana with Tollywood superstar Mahesh Babu and the people of his state.
Tata Sky emerged as the No. 1 preferred DTH brand in Andhra Pradesh and Telangana. The evolved set of customers in Andhra Pradesh and Telangana, are very quality conscious. With a bouquet of Telugu channels, superior quality reception and backed by a campaign starring Mahesh Babu, (manakukaavasalindi betterkaadu best), Tata Sky became the preferred DTH brand in Andhra Pradesh and Telangana within a span of less than two years.Furthermore, Tata Sky launched My 99 (Naa99) pack in April this year, which allowed subscribers to avail varied regional channels at a reasonable cost along with a base pack of only Rs. 99. Since then, the brand further witnessed a jump of over 50% in subscriber growth in the state.
Tata Sky currently has over ten thousand dealer outlets through local shops, spread across 3800 not only towns but villages too.
Present on this occasion, Chief Sales Officer Saleem Shaikh at Tata Sky said, “Today, one in every three new DTH customeris a Tata Sky subscriber. We have gained over 40% market share in large towns and higher acceptance in even remote villages and towns of Andhra and Telangana over the last year. The launch of My 99 and association with Mahesh Babu has strengthened our reach and belief across the state not just as the premium brand but a brand that has suitable offerings for everyone.”
Tata Sky already is a leading and preferred brand in the HD segment.This approach has also led to clearing the misconception about analogue cable being cheaper than digital. Now with Naa 99, quality digital services, at affordable price, and 24x7 regional customer care service is available to the remotest of villages and towns in the state. Apart from metro cities (Hyderabad and Vishakhapatnam), Tata Sky has gained substantial market share in tier II & III markets in Kurnool, Warangal, Guntur, Ananthapur, Adilabad, Srikakulam, Vizianagaram, Mahboobnagar, Tirupathi, Nizamabad and Medak to name a few.
Superstar Mahesh Babu commenting at the meet, “I am delighted with the success of Tata Sky. It is a brand that has redefined home entertainment for us. It has always been a step ahead in technology and service as any Tata Sky subscriber would tell you and I am proud to be associated with the brand.”
With digitization phase III expected by the end of this year, this approach has put Tata Sky in the forefront of helping the cause of digitization in the South markets. Customers can switch to a digital connection without any further delays by reaching out to their nearest dealer.
