20 February 2017
Hyderabad
Global OTT leader in South-Asian content, YuppTV has entered an exclusive partnership with ETV Telugu in the United States. As part of the association, users will now be able to enjoy the entertainment content from ETV Telugu, while the brand is also introducing ETV Life, ETV Plus, ETV Cinema and ETV Abhiruchi for the first time in the US Market.
Viewers can watch all the popular ETV Telugu shows like Padutha Teeyaga, Jabardasth, Extra Jabadasth and Manasu Mamatha exclusively on YuppTV. The association would help ETV Telugu extend its offerings globally.
Commenting on the association, Mr. Uday Reddy, Founder & CEO, YuppTV, said, “We are overwhelmed to enter into an exclusive partnership with ETV Telugu. Its entertainment content has been successful in striking the right chord with the users and we are happy to make the same available in the US markets, henceforth exclusively. It is also exciting for us to introduce in the US Market other channels like ETV Life, ETV Plus, ETV Cinema and ETV Abhiruchi. We further look forward to a long term association with channels and would always strive to surprise our users with further such engaging and entertaining associations.”
Sharing the thoughts on the partnership, K Bapineedu, CEO, ETV Network, added, “We have enjoyed our association with YuppTV for a while now. The decision to go exclusive on our partnership with the platform was taken due to the positive response, especially in the US market. Our entertainment shows have become popular over the time in the Indian expat community settled in the US. We further look forward to enhancing the reach of our entertainment content via the incredible penetration and popularity of YuppTV.”
As part of the association, fans of ETV shall be able to access their favorite content on YuppTV app available on 6 screens including Smart TVs/blu-ray players, Smart Media Players, PC, Smart Phones, Tablets and Gaming Consoles.
About YuppTV
YuppTV is one of the world’s largest internet-based TV and On-demand service providers for South Asian content, offering more than 250+ TV channels, 5000+ Movies and 100+ TV Shows in 14 languages. YuppTV recently received funding from Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector, wherein Emerald Media acquired a significant minority stake in the company for US$50mn. YuppTV had earlier raised its Series A round of funding from Poarch Creek Indian Tribe of Alabama.
YuppTV has 25,000 hours of entertainment content catalogued in its library, while nearly 2500 hours of new on-demand content is added to the YuppTV platform every day. YuppTV offers Live TV and Catch-Up TV technology. It has recently launched YuppFlix, a movie on-demand streaming service for the Expat Market, and YuppTV Bazaar, an online marketplace for the premium content curator. YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and also the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app and it also boasts of 8 million mobile downloads with 4.0 user rating.
