Mega Prince Varun Tej once again shows his box office stamina. Within three days, his horror-comedy Korean Kanakaraju has crossed the breakeven mark in all areas and moved into the profit zone. What began with confidence from the makers is now being strengthened by an increasingly positive response from audiences.
The early signs became visible with the film’s paid premieres. That gamble has worked, with audience feedback turning into the film’s biggest promotional force. Korean Kanakaraju has been building momentum with every passing day. The movie is inching towards the half-a-million milestone in the USA.
At the centre of that response is the film’s comedy. Varun Tej and Satya make for a lively combination, with their scenes contributing heavily to the entertainment factor. Directed by Merlapaka Gandhi and produced by UV Creations and First Frame Entertainments, the movie collected a worldwide gross of 37.4 Cr+ in its first weekend.
Monday brings the Bonalu holiday in Telangana, and advance bookings are already encouraging, giving the film another opportunity to strengthen its hold at the box office.
For now, Korean Kanakaraju has moved beyond the stage of simply recovering its investment. The opportunity is to make the most of the momentum it has built. In fact, the movie is expected to have a long run, given its strong entertainment factor.
