Renowned Indian jewellery brand PMJ Jewels has added a youthful sparkle to its brand with the appointment of 11-year-old Sitara Ghattamaneni as its newest face. Daughter of superstar Mahesh Babu and actress Namrata Shirodkar, Sitara’s charm and elegance perfectly align with the brand’s vision of blending tradition with modernity.
The newest campaign of the brand, launched at New York’s Times Square, was a spectacle to behold. Sitara’s radiant visuals lit up the iconic location, marking a proud moment for Indian craftsmanship on the global stage. Her portrayal as a modern-day princess highlighted PMJ’s commitment to luxury and cultural heritage.
The centerpiece of the campaign is the "Sitara Collection", featuring exquisite pieces crafted with emeralds, diamonds, and rubies. Designed for bridal grandeur and festive glamour alike, the collection reflects a blend of traditional artistry and contemporary design, ensuring every wearer feels regal.
Sitara’s association with PMJ Jewels adds a fresh and youthful perspective to the brand’s legacy. The young starlet, already a social media sensation, continues to shine as an emerging icon, bringing youthful elegance to the forefront of luxury jewelry. With this campaign, PMJ Jewels takes another step in redefining Indian jewelry for global audiences, blending timeless craftsmanship with modern allure.
