Mass Maharaja Ravi Teja’s Irumudi is extending its winning run beyond theatres, finding a strong audience on Netflix and making its presence felt on the global streaming charts. The film has secured the No 1 spot among non-English movies worldwide, marking another notable milestone for the team.
The Shiva Nirvana directorial, which had already registered a blockbuster theatrical run with a worldwide gross of 250 Cr+, is now translating that momentum into impressive OTT numbers. After clocking more than 3.4 million views within its first three days, the film has now crossed 6.8 million views.
Interestingly, Irumudi is emerging as an exception to the usual trend where theatrical successes do not always generate the same level of traction on streaming platforms. Its continued viewership indicates that the film has managed to retain audience interest even after its theatrical journey.
Ravi Teja’s performance was one of the major talking points surrounding the film, while Shiva Nirvana’s distinctive storytelling approach also drew attention. Backed by Mythri Movie Makers, the movie features Priya Bhavani Shankar, Baby Nakshatra and others in key roles.
Irumudi is currently available on Netflix in Telugu, Tamil, Kannada, Malayalam and Hindi, allowing the film to reach audiences across multiple languages.
