Audio release is denoted as the first step towards the success of the film. A good audio means good expectations for the film, good opening and great publicity. A safer distance between the audio release and the film release is 30 days. Following the popular convention, Venky's Devi Putrudu audio is releasing today (6th December) with much fan fare. This film is going to be released on 7th of January. Venky's pet brand Aditya is releasing the music. 2 lacs of units are being prepared for the grand gala release as the first batch.

Aditya is also planning to release Chiru's 'Mrigaraju' audio on 11th of December. For Aditya, it's a golden opportunity as Chiru has shifted his audio base from Lahari and Supreme to Aditya. And Aditya is ensuring everything to make it a grand success. Incidentally Mrigaraju created record in the audio rights, as Aditya bought it at an astronomical amount. With Chiru singing the 'Chai Chai' song, there is no wonder that there is something in it for the music lovers.

Audio of Narasimha Naidu too will release in December. Supreme Audio is confident of its success, as it will follow the footsteps of the sensational success of Balayya-Mani Sharma's earlier film 'Samarasimha Reddy'. Usha Kiron's special effects venture of'Akasa Veedhilo' with Nag will release it's audio through Mayuri. Usha Kiron is trying to promote this film in a variety way. Mahesh-Krishna Vamsi combination film 'Murari' too will have its audio released in this month. Supreme, which played a spoilt sport for 'Vamsi' has grabbed rights of this film too. Srihari's 'Maa Sundarayya' audio too will be released this month.

Another talk of the industry is that Mani Sharma is composing music for four of the six Sankranthi biggies. They are Devi Putrudu, Mrigaraju, Murari and Narasimha Naidu. MM Keeravani is providing music for Aakasa Veedhilo. Nag and Keeravani combination that started with Varasudu has blossomed with each film. Vandemataram Srinivas is providing music for the film of Sri Hari.

The spirited fans of all these heroes would be counting on the audio hit before movie release. There is no surprise even if all these audios attain a triple platinum disk in a week (the meaning for platinum disc was changed long back). We are wishing success for all the audio players on this occasion.