Idlebrain.com was down for 10 days starting 4th of August 2001. Due to some unprecedented events, we could not predict the unfortunate moment and events that caused it could also not be avoided. In addition, there was a flood of mails bombarding us with questions, concerns and anxieties pertaining to the reasons for downtime and when the site would be up. Firstly, we apologize for not providing the information regarding the same.

For us at idlebrain.com, it is really hard to stay away from providing the latest updates for all the Telugu movie lovers across the planet. More importantly, we take this opportunity to emphasize that we did miss on the opportunity to interact and provide valuable information to our patrons. We do hope the feeling is mutual and is justified completely from your side.

Hence we have dedicated this issue of editorial to present the facts and make things crystal clear to all our stakeholders, more importantly you, so that no person can speculate about the same. We believe that you should know the entire truth and nothing beyond the truth.

To provide a perspective on our operations and the problems that caused the downtime, we would like to inform you that we host idlebrain.com on a privately owned server. Due to unprecedented and unanticipated growth in the past few months, the server was not in a position to handle the traffic, causing the server to fail. As we took the necessary steps to upgrade the server and put idlebrain.com into action, it took us 10 days.

We admit that it was a mistake on our end not to predict the levels of traffic, and also recognize an old adage, that says that failures and mistakes are stepping-stones to success. Realizing this fact, we have made necessary arrangements to mirror idlebrain.com at idlebrain.net with the same content. This is done to ensure a complete continuity of operation. This will be a major milestone in the history of idlebrain.com.

Secondly, we are flattered by the kind of mails we got from our loyal patrons. Some of them, infact, went on record to say that their minds stopped working after the site went down and they felt very much at home when the site was up and functional.

One aspect that we believed in and that was proved again was that a visitor/viewer is the most important component of a web community. This belief of ours was strongly reiterated to all of us at idlebrain.com. Thank you for reiterating our faith.

To all my loyal patrons, I wish to say a huge thank you for your continued and sustained patronage that makes us the best Telugu cinema portal on this planet. However, at this point, I would like to emphasize on our next phase of growth.

The next growth phase that we are focusing on emphasizes on building a world-class community with no differences in caste, creed, race, sex or age. As you can see, the website, or content or design can always be replicated, but not so in the case of community. Thus community building becomes an irreplaceable growth component for idlebrain.com and builds a unique competitive advantage that cannot be replaced or replicated.

As a first step in this direction, we have installed the discussions board, which became an instant success. In the future, we plan to introduce more community-based interactions on idlebrain.com, which we believe will benefit and add value to all our patrons and provides them with an experience that goes beyond surfing. Shortly, we would be rejuvenating the contests section. In addition to community building, we would be developing original multimedia content.

The next month would witness a major shift in the focus of all operations of idlebrain.com. We are forming a business model that aims at making idlebrain.com a self-sustaining venture.

All these changes will affect our patrons in a positive way, as we firmly believe that 'All the best things in life must be for free' . Yes! What you heard is true idlebrain.com shall not at any time, charge its patrons for any service that we provide.

Like all the five elements (earth, water, fire, sky, air), idlebrain.com too will be for free and is unadulterated in terms of quality! At the same time, we reiterate our commitment towards the quality and ethics of journalism.

This move of ours is aimed not at making money for all of us, but to make idlebrain.com a self-supporting venture. All this can be possible with your continued faith and support.

We would like to thank you all again for providing all the needed support that makes us one of the best movie portals in India. To serve you with Quality Telugu movie information, will continue to be our major objective and we shall not compromise on the principles with which this organization has been built.

As I end this editorial, my sincere plea to all of you is that though Ideologies and national boundaries do separate us, let our dreams and anguish bring us closer together through idlebrain.com communities.

Till next time… adios amigos!

jeevi
editor ([email protected])
http://www.idlebrain.com
18th August 2001