Hyderabad
November 10, 2006

The recently launched promotion of Navratna Oil has met with an overwhelming response from all across Andhra Pradesh.

The “Chiru Life Mee Life” scheme offers a once in a life time experience of living like Megastar Chiranjeevi for one full day.  The winner would be provided 5 star accommodation, a luxury car, personal hair dresser and costume, limited value shopping coupons and above all a personal meeting with Megastar Chirajeevi.

Other prizes include Television Sets, DVD Players, Music CD’ s etc. With Navratna Oil available across 2.2 Lakh outlets across the state, it is most convenient for anyone to pick up a Navratna Oil Pack and check his luck on the scratch card. And with over 5 lakh gifts awaiting almost every other consumer will stand to win some prize or the other.

While elaborating about the unique Consumer Promotion, Shri Harsh V Agarwal, Director – Emami Ltd mentioned “Navratna Oil – Emami’s flagship brand – is one of the fastest growing brands in the FMCG industry and draws its consumer franchise across every corner of India. For Navratnaa Oil, Andhra Pradesh continues to be a top priority market – where its ambassador is none other than Megastar Chiranjeevi.

Recently we have decided to provide the people of AP a lifetime opportunity to not only meet but to live a complete day like their greatest idol – Chiranjeevi. As part of the Chiru Life Mee Life Offer, the consumer just needs to scratch a portion of the Navratna pack and the winner gets to live a day like Chiru – eat, stay, travel, dress, shop – everything in keeping with the Megastar’s style glomour & preferences.

This unique Consumer Promotion from Navarana oil has started receiving overwhelming response from every corner of AP & we are receiving numerous letters emails, faxes & telephone calls which reflect the ecstasy & involvement of the AP consumers with Navratna Oil & this unique offer which allows them to fulfill a lifetime dream – not only meet but live a day like  Chiranjeevi.'

click here for photos of Chiranjeevi from Navaratna oil commercial