Muhurat of Siddharth's latest film in the direction of Prakash Kovelamudi (son of K Raghavendra Rao) with Shruti Hassan as heroine was done at Ramoji Film City on 25 October. K Raghavendra Rao is producing this film on ABODE banner.

Rajamouli sounded the clapboard, Krish switched on the camera and K Raghavendra Rao directed the first shot.

Rajamouli said, "I read the script and there are lots of human emotions in it. The presentation will be good. Prakash can show minute detailing differently. Siddharth is doing a different role and a good team of technicians are working for this movie."

Siddharth said, "I feel happy to act in a film that is being produced by K Raghavendra Rao. Prakash is a talented director and he will take Telugu film to the international level. Micky J Meyer will get another Nandi award with this movie."

Krish said, "Prakash is my good friend. He always think about cinema. I wants everything to be different. He won a national award for his movie A Belly Full of Dreams. Prakash is highly knowledgeable. I am sure that he will make a commercial hit movie."

Prakash thanked his father K Raghavendra Rao and said that this is not the right time to reveal more details about the movie."

Soudar Rajan (Telugu Billa fame) handles cinematography. Micky J Meyers composes music. JK Bharavi and Ramesh Samala pen dialogues. Chakravarthy Rama Chandra is the line producer.

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