to Okkadu Team
to the heroes behind the movie Okkadu like Guna Sekher, M.S.Raju,
Mani Sarma, Sekher Joseph, Ashok Kumar, Srikar Prasad, Sirivennela
and Vijayan. The team has of course dished out the story through
Mahesh, Bhumika, Prakash et al. The feeling after seeing the movie
is that I have not seen such a movie in Telugu in years. Before
I complete the sentence I also should add that I am neither a fan
of Mahesh nor of his father.
the review by Mr.Jeevi who awarded 4/5 made me to see the movie.
By the time Mahesh and Bhumika appeared on the final frame of sitting
pretty on the dusky evening atop Charminar, I was in awe with the
movie the abovementioned gentlemen delivered to all of us. It is,
I dare say is a worldclass product. This is despite the discrepancies
in the storyline pointed out from some quarters. It is perhaps that
Mr. Guna Sekhar is making a point after the failure of Mruga Raju.
Guna, we cheer you man.
story is simple and needs no recount. The lingering scene is that
the young couple Mahesh, Bhoomika sitting on the top of Charminar
making romance. Charminar was never shown in such variety of angles
with so much of beauty. The background score, it is felt, was inspired
by Titanic's theme music. It is superb too. People may tend to think
that Charminar was a fake; so were the many scenes in Titanic and
sauropods, tyrannosaurs of Jurassic Park and the Red Sea in Ten
Commandments. The copulating duo of Leo and Kate in the forecastle
deck of Titanic of the famous poster too is fake that it was shot
in a small room without any paraphernalia of neither gigantic ship
equipment nor sea around. The Red Sea of Ten Commandments was in
fact an over sized tub. The dinosaurs of Jurassic Park are neither
- it is simply a digital recreation.
to Okkadu, the sets of Charminar and the choices of photographic
angles and variation of lighting in different scenes came off perfectly,
like never before. Mahesh did it off. Of course, it is directorial
brilliance to show him as a serious man that helped the film click.
It is a personal point to Mahesh for future roles; smiling too much
takes off the weight of his screen persona.
small but important diversion! The Dec 15th Deccan Chronicle under
Spice Girls has reported one unpleasant news bit. It is that the
National Games Opening Ceremony was conducted with Chiranjeevi being
'neglected' in favor of third-rate heroines of Hindi cinema from
Bombay like Namrata and Mahima et al for the coveted place in the
VVIP enclosure along with Amitabh. Though we saw the Government
of A.P making up for the faux pas on the Closing Ceremony by inviting
all of Telugu stars and starlets to the high podium and the VVIP
enclosure. It is disconcerting to imagine the plight of a big guy
like Chiru, that too in our midst, by our A.P government on that
day. It would not be out of place to place before all that soon
after Vijetha, Chiru got similar taste of ill treatment from the
'National' film fraternity in Delhi; and Chiru was then forthright
in calling such negligence/ill-treatment as B-A-D. By now grew in
age and experience and swallowed the insult without making a point.
correctives notwithstanding, the message for the Telugu film industry
is that we are regional but not national. Thankfully we are miles
ahead of Hindi films in variety, creativity and sensitivity to human
issues and in whole lot of cinematic/technical aspects of filmmaking
(Actor Surya thinks otherwise and I disagree with him totally).
the message is that they should start expanding the market pie of
the industry by spreading our movies far and wide of our Bharat.
And Okkadu is the right kind of film for such a launch. It is incidental
that National Games incident brought the pertinent point here to
our consideration. I am in fact waiting for Jhonny's dates to send
this article. But having seen the brilliance of Okkadu, I advanced
the suggestion for an all India launch of Okkadu for the larger
viewership of NRTs who spread throughout the length and breadth
of India. The viewership of Telugu films is partly present in places
like Bombay and other places but showing Telugu films regularly
with honor is not a well-entrenched tradition. An all India presence
makes our field a force to reckon with. Our people in bigger town
and cities makes the idea a clicking proposition. In an established
all Indian market, our heroes could make waves in other cities and
get all India recognition. The incident or no incident the idea
to expand out side A.P is a serious business idea.
estimate is that Delhi has about 5-6 lakh Telugus. Bhiwandi, a city
suburb in Bombay boast of one lakh Telugus; imagine of the whole
of Bombay city. May be 10 lakh Telugus? If Vijayawada and Guntur
with less than 10 lakh population are "A" grade centres,
Bombay could be no less. The social profile of Telugus in Bombay
is mixed from blue-chip executives to blue collar workers living
since decades. Many of them would be thrilled to see a film of Okkadu
and any other film of great class. Though Telugu movies are shown
there with irregular/wrong show times and half-hearted, poor and
mellowed publicity, it is time now to show our films with pride
and ostentation. The Film Chamber or the relevant government body
should start the process with purpose. To explain the point that
not all Hindi films are released in our cities including in Hyderabad.
would not have heard of Ramgadh Ki Ramkali (a recent film). Only
the marketable popular Hindi films are released here. So we can
think of well run Telugu films for showing in bigger centers outside
A.P. The tradition would take root in 2-3 years time. It needs a
beginning. Any Telugu or lover of Telugu movies (Kannadiga brothers,
for instance) would be happy to see a glossy poster/hoarding of
Telugu heroes in prominent places in Delhi and Bombay, shoulder
to shoulder with Hindi movie publicity.
film like Okkadu seen on TV screen (DVDs, VCDs etc) does not appeal.
Comedy, social and simple films seen on TV are okay. But films like
Okkadu with such visual impact would be more enjoyable on celluloid.
It would not be a service but a big business to exhibit hit films
out side A.P. The necessary ingredients are 1.our people and their
love for our films 2.publicity (bi OR tri-lingual) as many of the
settlers are second or third generation Telugus who can not read
or write the language but follow it by virtue of brought-up 3.marketability
of a film. Some well timed jamborees of Telugu actors, if need be,
encouraged to plant the Telugu movie culture out side A.P. Why not
a Telugu Film festival showing the panorama of all time hits, including
the popular hit movies?
don't expect all films to be released out side A.P; because there
is a mix of apples and potatoes!! It is a matter of long-term idea
and an initial first step would be possible with a quality film.
Okkadu fits the bill. It is for Guna and MS.Raju to decide.
probable A Grade centers: Bombay, Delhi, Calcutta, Bangalore,
and Coimbatore are not included as there is a fair chance of selling
the remake rights of the original)
Grade Centers: Pune, Surat, Nanded, Gulberga, Bhuvaneswar, Kharagpur,
Berhampore, Varanasi, Lucknow, Ahmedabad, Allahabad, Bhilai, Rourkela,
Bokaro, Patna, Bilaspur, Raipur, Indore, Aurangabad, Chandrapur
could be as many C Grade centers but the viability as a commercial
center is doubtful. Anyway Film Chamber is the best institution
to do an exercise scouting for the expansion of our films out side
A.P. The best vehicle to spread outside A.P is by using mix of English
and Telugu posters (could be some in Hindi, nothing wrong with that).
In fact Urdu posters could be used in places like old city of HYD
and Gulberga for a film like Okkadu.
people do know Telugu but does not move their foot towards theatres.
No free shows, of course. For once the mandarins of film industry
forget that the film market is within the borders of A.P state.
A successful film like Okkadu can make waves in the above mentioned
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