tell us about your academic background?
I did my schooling in LPS (Loyola Public School), Guntur.
I completed my BS in National College, Bangalore. I did my
MBA from Alabama A&M University. After that I returned
to India to take over my father's industries in Metals and
Minerals. I am basically an industrialist. My association
with Bala Krishna (as co-brother) paved way to film production.
I established PB Arts and made the films Bala Gopaludu (1989)
and Sultan (1999). I am currently producing Allari Pidugu,
which is due for the release. I also established another banner
called Priyadarshini Pictures to do a small film called 'Repallelo
Radha'. I never lost money on films made with Bala Krishna
as hero though I lost money in Repallelo Radha.
does PB Arts denote?
I named it after Priya Darshini (my daughter) and Brahmini
(Bala Krishna's daughter).
you started kind of periodic film with Bala Krishna as hero
in the direction of Jayant. Later on the script is changed?
That's right. After we did the muhurat, we came to know that
the storyline has similarity with that of Venkatesh's under-production
film Subhash Chandrabose. Pauchuri brothers are dialogue writers
for both these films. Hence, we avoided making that film to
rule of similarity of the subject.
is the reason behind taking Jayant as director?
He is a good director. On personal front, he is sophisticated
man and I like his way of doing things.
are you keeping such a low profile for Allari Pidugu?
Basically all the guys working for this film are introverts
(except Paruchuri Brothers). Bala Krishna, Myself, Jayant,
Mani Sharma, Ajay Vincent are the guys who don't boast about
was the initial reaction after announcing the title Allari
I must say that the feedback is pretty bad. But fans are convinced
after the logo and posters are released. I guess it takes
time to accept such a soft title for a mass hero.
such a title would be a deliberate attempt to reduce hype.
Is it not?
Yes. If we keep a mass title, my business would be faster.
But, it would raise the expectations. I preferred a soft title
like Allari Pidugu as it keeps the expectations low. Basically
this film is a family drama. I want family crowds to come
and watch this film. By keeping a mass title, I might be discouraging
are the other titles considered for this film?
Vaade Veedu (this title is already registered by somebody
else), Athmiyudu (this title is too soft) and Allari Pidugu
(fixed this one)
is the film Allari Pidugu about?
It is about the delicate bond between father and son. You
got to watch the film to know the rest of the story.
heard Bala Krishna has taken lot of interest in songs of this
It was Bala Krishna's idea to do a remix of Nede Eenade song.
That song is immensely liked by everybody now.
you have any bad experience about USA distribution (you mentioned
the same in IBDB)?
Yes, a distributor from USA has come to me and told me that
he would distribute Repallelo Radha in USA and give me the
money. I trusted him and gave him a print. After one month
of screening it in USA, he said that he lost the print in
transit and he would not be paying any money to me. I was
hoodwinked by that distributor.
is your experience about IBDB
(Idlebrain.com Discussion Board)?
I heard very bad things about it earlier. But when I started
visiting it, I was laughing a lot by looking at those posts.
Finally, it seduced me to post in it and get involved with
fellow IBDB members.
is your reaction about the frantic fights between Chiranjeevi
and Bala Krishna fans in IBDB?
Both Bala Krishna and Chiranjeevi are good friends and share
a very healthy relationship. I do not understand why fans
fight by mudslinging on these two heroes?
do you feel about Allari Pidugu?
We succeeded in two aspects. The title is accepted after initial
resistance. Audio of this film got positive buzz all over.
Now we are waiting for the release of the film.
about the casting of the film?
In order to bring the freshness, we cast artists like Katrina
Kaif, Charmme, Punit Issar, Rahul Dev, Benarjee etc who never
worked with Bala Krishna earlier.
about your future plans?
I would relax for 6 months after release of Allari Pidugu.
Then I would think about another project.
Devi Sri Prasad
AM Ratnam 2
Ram Gopal Varma 3
Mahesh Babu 2
KS Rama Rao
AS Ravi Kumar
Ram Gopal Varma 2
Ram Gopal Varma